Public relations has its place in the marketing plan of private practices. The problem I’ve found is that quality public relations often costs more than most practices can allocate, but the quality affordable public relations is too bad to use. Is there a sweet spot, and how do you find it and use it? My guest today helps small businesses do just that, and he’ll help us understand it.

Mickie Kennedy founded eReleases (http://www.ereleases.com) 28 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release distribution. He lives in the Baltimore area.

In this episode Carl White and Mickie Kennedy discuss:

• What public relations is and is not
• Why “quality” public relations is so pricey and affordable public relations is so bad
• A sweet spot in PR for local practices

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Free Resource

Mickie has created a free video Master Class on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/

Connect with Mickie Kennedy

https://x.com/ereleases

https://www.facebook.com/ereleases.press.release.distribution https://www.instagram.com/ereleasespr/

https://www.linkedin.com/in/publicity/

https://www.pinterest.com/ereleases/

https://www.youtube.com/user/ereleases

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email: whitec@marketvisorygroup.com

Facebook: https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

When you go into practice with someone, you should consider the relationship like a professional marriage. Your partnership agreement needs to support that relationship no matter how it turns out, but many do not. What are the essential elements of a good partnership agreement?

E.J. Cyran has spent over a decade as a healthcare lawyer, which means he represents physicians, dentists and their practices in negotiating vendor agreements, buying or selling their practice, handling associate buy-ins, and getting advice on their regulatory and payor issues. He knows his way around HIPAA, telehealth, Medicare and all other matters affecting healthcare practices. E.J. is a go-to lawyer for his clients.

In this episode Carl White and E.J. Cyran discuss:

• Essential elements of a good partnership agreement
• What condition he finds partnership agreements in when he gets involved
• What to providers who want to become partners should assess about each other before deciding to become partners in the first place

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with E.J. Cyran

https://www.foxrothschild.com/edward-j-cyran

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email: whitec@marketvisorygroup.com

Facebook: https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Taking insurance for payment is painful, and the pain starts immediately with credentialing. There is a maximum speed that credentialing can go, but you really need to know what you’re doing. My guest today helps providers all over the country get credentialed, and he’ll give us a taste of what it takes to go maximum speed.

David Zetter is the founder and President of Zetter HealthCare, LLC in Mechanicsburg, PA and has over 24 years of operational and healthcare experience. David is nationally recognized for his speaking, presentations and healthcare business expertise. He is well versed in regulatory requirements, revenue cycle management, credentialing and contracting, compliance, coding and documentation. He is considered an expert on Medicare, not only by his clients, but also through consultant colleagues and healthcare attorneys across the country. David is an expert on ERISA regulations, which protect over 80% of the claims in the US, and he knows how to stop payor recoupments dead in their tracks and what is legal and illegal in many payor contracts. David’s firm works with healthcare professional clients and facilities coast to coast, in all areas of practice and facility management.

In this episode Carl White and David Zetter discuss:

• The major steps of credentialing and what’s needed
• Most common pitfalls and how to avoid them

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with David Zetter

https://zetter.com/

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email: whitec@marketvisorygroup.com

Facebook: https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg