Why do patients say yes to dentistry? It's rarely about the procedure. It's about what the procedure makes possible in their life.

In this episode of the Practice Profit Labs Dental Podcast Series, host Penny Reed sits down with Dee Dee Reid, founder and CEO of Amplified Dynamics and a dental leader with more than 37 years of experience, to explore the conversation beneath the conversation: what patients are really thinking when they say "let me think about it," ask about insurance, or hesitate over cost.

You'll hear how to listen more and explain less, why the objection lives in the "what" while the decision lives in the "why," how to uncover what matters to patients without sounding scripted or salesy, and how a patient concierge approach can help the whole team take ownership of the patient experience.

Dee Dee also shares creative ways to help patients afford the care they want, how to follow up with patients who still haven't moved forward, and why the best question you can ask is "tell me more."

If you're ready to build trust, improve case acceptance, and make dentistry more personal for your patients, this conversation is for you.

Visit website: https://practiceprofitlabs.com/

What really makes a dental practice profitable?

It's not just production, systems, or technology. It's people.

In this episode of the Practice Profit Labs Dental Podcast Series, Ryan Vet sits down with legendary dental consultant Debra Engelhardt-Nash to explore the human side of practice success-culture, communication, trust, leadership, and the patient experience.

They discuss how practice owners can build teams that take ownership, communicate more effectively, work to each person's strengths, and create a culture where both patients and team members feel valued.

You'll also hear why humility and vulnerability matter in leadership, how to empower your team rather than control them, and why the best leaders ultimately ask themselves:

"Am I being the boss I would want to work for?"

If you're looking to build a stronger team, improve the patient experience, and create a more profitable practice, this conversation is for you.

Visit website: https://practiceprofitlabs.com/

What does it really take to create meaningful connections in a dental practice?

In this episode, Ryan sits down with Tammy Lee Coleman to explore relationship-based leadership and the role it plays in creating better patient experiences and stronger dental teams. Drawing from her decades of experience in dentistry and hospitality, Tammy shares practical lessons on listening, building trust, valuing every team member, and making patients feel heard and understood.

From leadership and team culture to small moments that can make a lasting impression on patients, this conversation offers practical ideas for dental professionals looking to create a more connected and people-focused practice.