By definition, a Podcast Editor works on the post-production of the recordings to create the final product that will be consumed by a listener or viewer.

However, there are more roles we can fill that goes beyond "just editing".

This episode will provide you with ideas to expand your service offerings, make more money, and land more clients who need your help!

(02:26) Editing audio and/or video

(02:57) Soundscaping or Sound Design

(04:05) Booking Guests

(04:40) Managing Recording Sessions

(05:31) Managing social media

(06:13) Creating artwork for Video, Show, Episode, or Chapters

(07:15) Website design & management

(07:41) Storyboarding (crafting the narrative)

(08:30) Dynamic Insertion management

(09:36) Coaching

(11:21) BONUS Writing for SEO and AI citations

(14:01) The value you provide Podcasters

• "Podcast Editing: It's my job - not yours" t-shirt, mug, tote bag, etc
• The Podcast Editors Industry Survey (most recent 2024)

#134: Not all marketing ideas work for every Podcast Editor.

That's why we are sharing 10 Ways to Get Leads and Land Clients.

Use the chapters to hop to the one that most interests you - and feel free to send me any others we didn't share in this episode.

• FREE DOWNLOAD: https://www.PodcastEditorAcademy.com/10ways
• Kim Parkinson https://kpcreativemedia.com
• Bertena Varney https://www.bertena.org/en
• Episode: Why Aren't You Podcasting? https://podcasteditorsmastermind.com/119
• Episode: Podcast to Inbox (aka: Newsletters) https://podcasteditorsmastermind.com/106
• International Podcast Day https://internationalpodcastday.com

Get access to Steve Stewart's 35+ years of small business experience and decade of learning inside the Podcast Editor Academy - PLUS: Weekly Challenges via email, Windshield University with our Private Podcast, and Office Hours

This episode is not a mastermind discussion. I've edited down a presentation we had with Seth Resler about building Community.

Building Community is not necessarily something a Podcast Editor does, but this could be another feather in your skillz cap.

For example: Many of Steve Stewart's clients aren't creating podcasts for ad revenue - they're building their brand and a community behind their niche or their mission. Success is found there!

At the end, Steve shares how community changes his life and opened the door to a new career in a medium we all love!

(00:00) From Audience to Community

(01:46) The ROI Challenge in Podcasting

(08:33) Secret #1: Rules Are Different for Community vs Audience

(17:17) Secret #2: The right 100 people beats the wrong 10,000

(24:42) Secret #3: Community is more sustainable than Audience

(39:14) Join Podcast Editor Communities

• Distinguish between audience and community. An audience consumes content one-way, while a community fosters peer-to-peer relationships within a shared space.
• Prioritize the right members over large numbers. Thoughtful exclusion ensures the group remains aligned with a specific mission, increasing the value of every interaction.
• Create a container, not just an engine. Build a space where members contribute and support one another, reducing the creator’s burden to constantly produce new content.
• Focus on ROI through community-led revenue. Direct monetization includes charging for access or connecting sponsors with a niche group, while indirect benefits include better retention and product insights.
• Avoid community vanity. Only build a community when a clear mission exists that benefits the members, rather than simply checking a box for growth metrics.

• Seth's 5-day challenge http://communityroadmapchallenge.com