Raki Wright Clements is more than the co-owner and Director of Digital Strategy at The O'Connor Group. She started the agency's social media arm when few businesses used Facebook, Twitter, MySpace (RIP), and Google Plus (RIP again) as marketing tools. On this episode, Raki talks with Mark about how to use LinkedIn and what makes this B2B platform from TikTok, X, and the Meta channels. How frequently should you post? Why should you post as a company and as individuals? And what should you post about? The purpose is, as E. M. Forster wrote, to "Connect! Only connect!"

Today, “storytelling” has become a cliché, even though it's critical in your marketing efforts. As with any tactic, stories must be backed by strategy. Raki Wright Clements, co-owner of Pod on the Market and The O’Connor Group, a digital marketing agency, talks with host Mark Ching about why telling your brand's story isn't enough. You must dial in who your audience is (because they become the main character) and shine a light on the why of your business (which is your theme). Listen in for more literary references and also insight into what makes content more successful.

Mentioned in this episiode is Building a Story Brand by Donald Miller. Learn more about this book here: https://storybrand.com/building-a-storybrand-book-new

If business owners are passionate about what they do, content should come easy, right? Yes...and also no.

Raki Wright Clements is co-owner of Pod on the Market and The O’Connor Group, a digital marketing agency. Raki knows how strong content drives traffic to your site, elevates your business in search rankings, and builds relationships between businesses and customers. And it's fun! Why wouldn't you want to talk about your business on a podcast, in a video, or on your company's news page?

But for a content strategy to be successful, it should be...strategic! Creating content when the mood strikes or when you have time won't give you the best results. You need to be consistent, deliberate, and authentic. Raki and Mark Ching discuss how seeing your face and hearing your voice works wonders in an age of AI skepticism.