Season One comes full circle as Robyn Patterson welcomes back Mack Media Relations team member Erica Shipione for a candid conversation celebrating the end of the first season of Pitch & Tell.

From surprising public relations statistics to the growing role of AI in communications, Robyn and Erica break down what's changing in the marketing world—and what business owners need to know to stay ahead. They also discuss why authentic storytelling continues to outperform traditional advertising, how media relationships are evolving, and why the best influencers often aren't influencers at all.

To wrap things up, they lighten the mood with a fun game of "Pitch or Pass," debating everything from cat yoga studios and luxury pickleball resorts to divorce party planners and airport nap pods.

In this episode:
Why earned media still beats paid advertising
How AI is transforming public relations and marketing
What journalists actually want from a pitch
The rise of micro-influencers and authentic content
Why Taylor Swift can change entire marketing calendars
Fun business ideas during "Pitch or Pass"
A look back at Season One of Pitch & Tell
If you've enjoyed Season One, be sure to subscribe, leave a review, and share the show with someone who loves great conversations about business, branding, and storytelling.

Follow Pitch & Tell:
Instagram: @pitchandtellpodcast

Follow Robyn Patterson:
Instagram: @robynpatterson

Follow Mack Media Relations:
Instagram: @mackmediarelations

Follow Erica Shipione:
Instagram: @ericaship

What does it really take to build one of Arizona's premier luxury aesthetics practices?

In this episode of Pitch & Tell, Robyn Patterson sits down with Holly Mueller, founder of Med 44 Arcadia, to talk about the journey from registered dietitian and nurse to building a concierge medical aesthetics practice known for natural results, exceptional patient care, and an unmatched client experience.

Holly shares the personal experiences that inspired her career, the four-year process of transforming her dream location into reality, and why building relationships—not selling treatments—is the foundation of her business. She also discusses entrepreneurship, leadership, luxury branding, the importance of public relations, and how creating confidence in others has become her life's work.

Whether you're an entrepreneur, business owner, or simply interested in the business of beauty, this conversation is packed with valuable insights on building a brand that people trust.

In this episode:

• Holly's journey from nurse to founder of Med 44 Arcadia
• Why confidence changed the course of her life
• Building a luxury client experience from the ground up
• Common misconceptions about owning a medical aesthetics practice
• Lessons learned growing a successful business
• Why PR has been a game changer for Med 44
• Leadership, hiring, and building a strong team
• The future of aesthetics, technology, and personalized patient care

Follow our guests:
• Med 44 Arcadia: @med44arcadia
• Robyn Patterson: @robynmpat
• Pitch & Tell Podcast: @pitchandtellpodcast

What do you do when life's greatest heartbreak becomes your calling?
In this episode of Pitch & Tell, Robyn Patterson sits down with Chrisie Abramo, President of the Arizona Cancer Foundation for Children, to share the deeply personal story that inspired her life's work.

After losing her daughter, Ava, to stage 4 neuroblastoma, Chrisie transformed unimaginable grief into a mission to ensure no family faces childhood cancer alone. She opens up about the emotional and financial realities of caring for a child with cancer, the challenges of building a nonprofit from the ground up, and the importance of surrounding yourself with partners who genuinely believe in your mission.

This conversation is a powerful reminder that purpose can emerge from life's darkest moments and that hope often begins with one person choosing to make a difference.

In this episode:
Chrisie's journey after losing her daughter, Ava
The mission behind the Arizona Cancer Foundation for Children
The hidden struggles families face during childhood cancer
Building a nonprofit rooted in compassion and community
Why mission-driven partnerships matter
Chrisie's vision for supporting every Arizona family affected by childhood cancer

Follow @pitchandtellpodcast for more inspiring conversations with Arizona's business leaders, entrepreneurs, and changemakers.

Follow @robynpatterson for behind-the-scenes insights and public relations expertise.

Follow @azcancerfoundation to support families facing childhood cancer and learn how you can make a difference.