PB&J is getting a Gen Z glow-up

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PB&J is getting a Gen Z glow-up

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On today’s episode, cohosts Yasmin Gagne and Josh Christensen talk to Fast Company contributor Clint Rainey about a high school dropout who became a a consumer packaged goods (CPG) marketing disrupter. Then Yaz talks to TikTok Shop’s head of strategic initiatives, Patrick Nommensen, about how TikTok Shop works for customers and influencers, and how the company runs it. To check out Clint’s reporting, go to: fastcompany.com/91599402/connor-blakley-used-to-tell-americas-biggest-brands-what-gen-z-wanted-jams-uncrustables-bronco-pbj-smucker-dropout For more of the latest business and innovation news, go to fastcompany.com/news

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