Brett Hansen is a Fractional CMO at Free Agency, a firm providing strategic marketing leadership to home service contractors. He helps HVAC, plumbing, electrical, and garage door companies turn marketing spend into booked jobs and revenue while retaining ownership of their websites, content, and data. Brett also focuses on the future of search, including visibility in AI tools like ChatGPT and Perplexity. Drawing on experience at Scorpion and WebFX, his approach prioritizes transparent reporting, accountability, and lasting growth.

More marketing spend doesn't always mean more booked jobs. Growth starts with reaching homeowners already looking for help. How can contractors turn that demand into revenue?

For Brett Hansen, a fractional CMO in home services marketing, the answer is to meet homeowners where they're searching and turn interest into booked jobs. That starts with diversifying beyond Google Ads, testing lead aggregators, and reengaging past customers with referrals and relevant offers. Brett also emphasizes tracking revenue, responding quickly to inquiries, and spotting booking or scheduling gaps before raising the ad budget. Contractors need clear performance expectations, transparent reporting, and ownership of their marketing data. These practices help businesses capture existing demand and grow revenue without simply chasing more leads.

In this episode of Outsmart & Outgrow, Glen Moore sits down with Brett Hansen, Fractional CMO at Free Agency, to explore why effective marketing finds demand rather than trying to create it. Brett explains how to diversify lead sources, generate more revenue from existing customers, and hold marketing partners accountable for results. He also shares costly lessons about marketing budgets, operational inefficiencies, and the importance of building trusted industry relationships.

Glen Moore is the Co-Founder and CEO of Bear Fox Marketing, a digital marketing agency that helps home service and manufacturing companies generate qualified leads and measurable revenue growth. With 25 years of marketing experience, he specializes in SEO, paid media, branding, conversion optimization, and growth strategy. Glen leads the agency's results-focused approach to improving marketing ROI. Under his leadership, Bear Fox Marketing earned a spot on the Inc. 5000 list of fastest-growing private companies in both 2022 and 2023.

Hayden Bruce is the Senior Sales and Marketing Manager at Bear Fox Marketing. With expertise in digital strategy, forecasting, and client growth, his work centers on identifying the right growth strategy, connecting marketing spend to ROI, and aligning sales with marketing for stronger results. Hayden also focuses on setting realistic expectations and building effective agency-client partnerships.

A bigger marketing budget doesn't always mean better results. The key is knowing how much to spend, where to invest, and which metrics prove it's working. So how can businesses build a marketing budget that drives growth and measurable ROI?

Marketing leaders Glen Moore and Hayden Bruce bring expertise in digital strategy, forecasting, lead generation, and growth, emphasizing that effective marketing starts with realistic goals, smart allocation, and clear measurement. They recommend prioritizing the channels best suited to a company's budget and timeline, then evaluating performance through cost per lead, conversion rate, return on ad spend, and revenue. Glen explains when SEO may deliver stronger long-term value, while Hayden highlights CRM tracking and sales follow-through as essential to understanding lead quality and results. Together, they offer a practical framework for making informed marketing decisions and scaling when the data supports it.

In this episode of Outsmart & Outgrow, Chad Franzen of Rise25 talks with Glen Moore, Co-Founder and CEO, and Hayden Bruce, Senior Sales and Marketing Manager at Bear Fox Marketing, about building a marketing budget that drives ROI. Glen and Hayden discuss budget benchmarks, SEO versus paid ads, and the KPIs that matter most. They also discuss lead quality, client-agency fit, and when to scale spending.

Robert Esposito is the Founder of Relocators, a Long Island-based transition services company providing moving, storage, cleanouts, estate sales, and restoration pack-outs across New York and Florida. He leads operations and growth strategy, helping families navigate major life transitions through personalized service built on communication and trust. Starting with a single box truck in 2008, Relocators has grown into a multi-service operation serving residential clients and restoration partners. Robert is also the author of Nobody Move, which describes the emotional and logistical challenges of moving.

Building a reputable services business requires more than generating leads — it depends on earning trust, creating meaningful connections, and delivering an experience customers remember. How can entrepreneurs turn relationships into a foundation for long-term growth?

Robert Esposito, a business leader and entrepreneur with expertise in relationship-driven growth, explains that strong connections and a commitment to helping others can have a lasting impact on a company's success. By focusing on accountability, networking, and providing value before seeking opportunities, business owners can create partnerships that extend far beyond a single transaction. Robert also highlights the importance of building systems while maintaining the personal touch that helps service businesses stand out. These lessons provide a framework for entrepreneurs looking to grow through trust and a solid reputation.

In this episode of Outsmart & Outgrow, Hayden Bruce chats with Robert Esposito, Founder of Relocators, about building a business through relationships, referrals, and exceptional service. Robert discusses networking strategies, expanding through new service opportunities, and creating a customer-focused culture. He also shares insights on leadership, community involvement, and his Nobody Move book.