What does starting a record label actually look like?

James Nixon is documenting the entire process.

James is a pianist, working parent, and the founder of Fern Rose Records. What began with sharing piano ideas online eventually turned into a plan to record the music he plays for his family, press it to vinyl, and build an independent record label around it.

In this episode, we talk about why he decided to start a label, building an audience by being genuinely useful, documenting the process publicly, turning followers into supporters, manufacturing vinyl, funding a first release, and figuring things out as you go.

It’s a great look at what starting a small record label actually looks like when you’re right in the middle of doing it.

Learn more about Fern Rose Records at fernroserecords.com.

This episode is sponsored by Squarespace.

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What if releasing more music is actually more important than making every release perfect?

In this episode, I make the case for quantity over quality—and why independent artists and record labels may need to rethink the traditional album cycle altogether.

We’ll talk about release frequency, building a catalogue, perfectionism, streaming momentum, and why we’re probably not very good judges of which of our own songs are actually the “best.”

This isn’t an argument for making bad music. It’s an argument for making more music, releasing more often, and giving yourself more chances to connect with listeners.

Presented by Hellbender Vinyl - hellbendervinyl.com