Cover of Optimal Power Performance

Optimal Power Performance

Optimal Power Performance

By: Aj Arroyo
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Optimal Power Performance (OPP) started out as an experiment in 2015 for our founder’s personal baseball career. The experiment was to test different training methodologies and player development strategies on a surplus of athletes to see what strategies would work the best. Our founder Aj Arroyo, ended up collecting the data of hundreds of athletes during this process. At the time, he had no intentions of creating a baseball training company. He was just trying to figure out what works in the shortest amount of time possible. After his playing career ended in 2017, he decided to start coaching athletes full time. In 2019 he opened up our first baseball training facility in Tempe AZ. It was here where he realized he could do something big. In 2023 we expanded into our new location in Phoenix Arizona. We have worked with well over 2,000 baseball players from the High School level up to the MLB. Now, with our platform we are dedicated to showing the world how we provide this service and some of the lessons and failures along the way.

© 2026 Optimal Power Performance Baseball & Softball
Episodes
  • #18 Avoid These 5 Mistakes As A Facility Owner

    #18 Avoid These 5 Mistakes As A Facility Owner
    15 Oct 2026

    The 5 silent deaths for sports facility owners.

    Coaches Connect: https://coachesconnecthq.com/pages/coaches-connect-license-program

    Instagram: @ajarroyobiz
    YouTube: @ajarroyobiz
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    14 min
  • #17 Business Is WAR

    #17 Business Is WAR
    14 Oct 2026

    Aj discusses how there's only room for 1 to win. Business is war, and viewing it this way can help you dominate your competition. Use whatever energy you need to win.

    Coaches Connect: https://coachesconnecthq.com/pages/coaches-connect-license-program

    Instagram: @ajarroyobiz
    YouTube: @ajarroyobiz
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    10 min
  • #16 The Most Valuable Membership Training You Will Ever Hear For Sports Facility Owners

    #16 The Most Valuable Membership Training You Will Ever Hear For Sports Facility Owners
    13 Oct 2026

    The full membership masterclass for sports facility owners. This is the exact model I used to move my facility from one-on-one lessons to a membership-based player development program: why the membership model wins, how to build the offer, the money model behind it, how to transition your existing clients and coaches, what the floor and schedule look like, how to hire and onboard, and how to run paid ads to fill it.

    Chapters
    0:00 Intro
    4:05 Why a Membership Model
    7:28 My Story
    11:00 The Player Development Model
    19:09 Build the Offer First
    25:27 The Money Model
    33:13 Transition Your Clients
    36:34 Handling Objections
    42:20 Deliver the Product
    46:32 Systems on the Floor
    53:54 Scheduling the Throwing Day
    59:15 Build the Brand
    1:02:19 Paid Advertising
    1:08:19 Transition Your Coaches
    1:12:11 Hiring & Onboarding
    1:15:55 Manage the Team

    Want to watch it with the diagrams and breakdowns on screen? The full video is on YouTube: https://youtu.be/N6J5bZ6TrPs?si=28yul0yh4S4iBtVq

    Coaches Connect: https://coachesconnecthq.com/pages/coaches-connect-license-program

    Instagram: @ajarroyobiz
    YouTube: @ajarroyobiz
    Show more Show less
    1 hr and 21 min
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