OTSP #7: No Story? No Strategy.
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OTSP #7: No Story? No Strategy.
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A strategic narrative is a critical asset for any organization. It is the overarching story that explains where an organization came from, what it stands for, where it is going, and why that direction matters. Grounded in the organization’s purpose, values, vision, and strategy, it provides a common foundation for communication and helps employees and other stakeholders understand how they fit into the larger story and why they would want to be part of it. In this episode, Mark and Shel dig into strategic narratives, why they are so important, and why so many organizations seem to dismiss their importance.
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The post OTSP #7: No Story? No Strategy. appeared first on FIR Podcast Network.
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