Learn the invisible limitations of your media through Lee’s absurdist, sardonic, delightful sense of humor

7 things you'll understand at the end of this episode:

• Why custom-built audiences are a joke
• How third-party data companies sold snake oil for years
• Why more effective targeting won't make any sense to a human
• Why conversion targeting doesn’t work for small companies, and what to do about it
• How “cohort” targeting will replace cookie targeting (sort of)

You can also find No Room for Milk on:

• https://podcasts.apple.com/us/podcast/no-room-for-milk/id1693935434
• https://open.spotify.com/show/7IY77mgOxEQRVeuz69FQRn?si=5657acec9f0e4965
• https://www.iheart.com/podcast/269-no-room-for-milk-117919788/
• https://overcast.fm/p4331064-7fzVBz
• https://www.stitcher.com/show/1073933
• https://music.amazon.com/podcasts/4211c389-de9b-41ee-b4ec-28922dea7a68/no-room-for-milk
• https://www.pandora.com/podcast/no-room-for-milk/PC:1001073933
• https://youtube.com/playlist?list=PL-2oBJqIh31uexHrfRQYCiPAXh81rB7k_

What we cover together

• Apple Vision Pro’s advantage over the Oculus Quest
• How VR will gently introduce us to The Matrix
• Why VR ironically creates opportunities for brands IRL
• How to target the “device graph”
• Whose jobs in the industry are under immediate threat from AI
• How to do e-sports sponsorship
• The impact of new media companies on the old-school world of upfront media deals
• What the writer’s strike means for advertisers

Listen anywhere:

https://podcasts.apple.com/us/podcast/no-room-for-milk/id1693935434

https://open.spotify.com/show/7IY77mgOxEQRVeuz69FQRn?si=5657acec9f0e4965

https://www.iheart.com/podcast/269-no-room-for-milk-117919788/

https://overcast.fm/p4331064-7fzVBz

https://www.stitcher.com/show/1073933

https://music.amazon.com/podcasts/4211c389-de9b-41ee-b4ec-28922dea7a68/no-room-for-milk

https://www.pandora.com/podcast/no-room-for-milk/PC:1001073933

https://youtube.com/playlist?list=PL-2oBJqIh31uexHrfRQYCiPAXh81rB7k_