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Nik's learning

Nik's learning

De : Nik
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 I am a marketing student at assumption university of thailand, here I am going to explain you marketing concept in a fun way which is like two people are talking about the marketing conceptNik Economie Marketing et ventes
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    • system analysis and design

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      Jul 26 2025

      based on the book system analysis and design 5th edition i have created this podcast so students can understand this topic in short and easier way

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    • marketing metrics and decision

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      Jul 9 2025

      its an in depth explanation of the marketing metrics and decision class BMK4304
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    • EXPERIMENTAL MARKETING : CONSUMER INSIGHT

      EXPERIMENTAL MARKETING : CONSUMER INSIGHT
      Mar 12 2025

      Consumer Insight refers to a deep understanding of consumer behavior, motivations, and emotions that drive purchasing decisions. It goes beyond basic research and facts to explain why consumers act in a certain way. Strong consumer insights help brands create targeted marketing strategies, develop relevant products, and build strong emotional connections with their audience.

      Key Aspects of Consumer Insight:
      ✔ Identifies unmet needs
      ✔ Explains why consumers behave a certain way
      ✔ Helps create demand & brand engagement
      ✔ Provides a competitive advantage

      📌 Example: Apple understands that consumers value simplicity and creativity, which is why their marketing focuses on "empowering self-expression."

      🔹 Key Takeaway: Effective consumer insights drive better marketing strategies, product innovation, and brand loyalty. 🚀
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      24 min
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