In today's episode, Matt and Kolby break down Alex Hormozi's three big content bets, his CAA signing and reality-show push, and Jessi Jean's $297 "Yap on Camera Challenge" that reportedly made $1.2M in a single day — pulling out what's working, what's being left on the table, and what every media founder should take notes on.

Timestamps:

• 00:00 Intro
• 02:25 The $1.2M Launch in 72 Minutes
• 07:34 Why Cohorts Are a Superior Business Model
• 11:54 Inside the Hybrid Cohort Format
• 17:15 Public Homework as a Viral Engine
• 17:57 Do You Even Need a Community?
• 20:22 Don't Sleep on Instagram
• 24:43 How Jessie Could Scale to $1M/Month
• 32:44 Hormozi's Content Bets: Show, Don't Tell
• 36:14 Bet #2: Netflix-Level Production ("Scale or Fail")
• 41:00 Bet #3: Live and Interactive Content
• 43:24 Replicating It Without a Big Budget
• 46:30 Legacy Media: CAA, Netflix, and Radio
• 50:07 Distribution Is King

📌 Resources:

• Jessi Jean — Yap On Camera Challenge
• Alex Hormozi — "Scale or Fail"
• Starter Story (acquired by HubSpot)

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This episode is brought to you by Circle — the all-in-one platform to run your community, courses, and memberships in one place. Try it free 👉 https://circle.so/eclipse

In today's episode Matt and Kolby break down Forbes' 2026 Top Creators list, the surprising revival of luxury print media, and Kit's biggest product launch ever—pulling out what's working, what's being left on the table, and what every media founder should take notes on.

Timestamps:

• 00:00 Forbes Top Creators 2026
• 01:14 The $1B Milestone & MrBeast's $300M
• 02:10 Breaking Down the Top 10
• 05:44 YouTube-to-Hollywood Crossover
• 06:41 Mark Rober's Subscription Box Playbook
• 09:42 Cody Sanchez & the Creator Capital Allocator
• 11:42 Hot Takes: Who Forbes Missed
• 14:36 Streamers & the Entrepreneurship Score Debate
• 17:35 Is Print Back? The Mountain Gazette Story
• 22:41 Why Print Is the Next Vinyl: Firecrown & Colossus
• 28:05 Building Fandom With Physical Products
• 30:38 New Media Summit 2027 in Austin
• 31:25 Kit's Craft + Commerce Launch: SMS & Subscriber Signals
• 37:29 Beehiiv's July Launch & the "Everything App" Trap
• 43:02 Circle's Focused Launch & Wrap-Up

Resources:

• Forbes List
• Mountain Gazette
• Firecrown Media
• Colossus
• New Media Summit

In this episode, Matt McGarry, Ryan Carr, and Kolby Hatch analyze the recent beehiiv summer release, discussing new features like community, podcast integrations, and ad networks, and sharing insights on how to effectively leverage these tools for business growth.