Most people in this profession are carrying a title, not leading a team.
And that’s the illusion.

You can keep your rank and lose your relevance.
You can “mentor” without ever developing anyone.
You can stay busy and never build depth.

In this episode, I break down the illusion of leadership and why so many teams stall even when they have people with big titles, big checks, or big personalities.

True leadership is simple.
It creates movement.
It creates duplication.
It creates growth without you standing over everyone’s shoulder.

If your team isn’t duplicating, you’re not leading.
If you haven’t grown new leaders in months, you’re not leading.
If your system only works when you touch it, you’re not leading.
If you’re talking more than you’re modeling, you’re not leading.

In this episode we get honest about what real leadership looks like and why most people are unknowingly stuck in the illusion instead of the work.

And if you’re a six-figure or multiple six-figure earner who wants out of that illusion and into real movement, momentum, and depth, I built a room for you.

It’s called ICON Mastermind.
It’s application-only, and it’s for serious leaders ready to scale, simplify, and build leaders who build leaders.

Apply here: www.theiconmastermind.com

Puya’s teams have done over $1 billion in revenue.
He’s helped 2,000 people earn over $1 million and more than 10 leaders earn over $5 million.

But his real credibility isn’t the numbers.
It’s the comeback.

After government challenges crushed his company, his income dropped from six figures a month to the lowest valley of his career. Confidence gone. Identity shaken. Momentum gone.

In this episode, Puya breaks down how he rebuilt everything.

The moment he made a decision.
The year he led from the front before results showed up.
The mindset shift that brought belief back to his team.
And why his new momentum is stronger than anything he built in his first 14 years.

If you’re rebuilding, stuck, or ready to level up your leadership, this is the conversation to hear.

Most people only see Claudia Lattner today.
Top 1 percent leader.
Featured in Leadership Unlocked.
Over 20,000 people on her team.
Clear systems. Clear duplication. Clear momentum.

But that is not where she started.

Claudia spent years doing the work without the results.
Thirteen years of grinding.
Thirteen years of effort without real momentum.
Thirteen years of trying to “lead” without having a system that actually duplicated.

And that is the turning point of her story.

Claudia didn’t need more motivation.
She didn’t need more inspiration.
She didn’t need a new script or a new trend.

She needed a system.

Because without a system, she couldn’t duplicate.
And without duplication, her leadership hit a ceiling.

Once she built a simple, clear, predictable system, everything changed.
Her confidence shifted.
Her team understood what to do.
Her new people knew where to start.
And momentum finally showed up.

The other big lesson she teaches is this:

You can’t tell people to do something you aren’t doing.
Leadership starts with a decision, not a quote.

Claudia made the decision first.
She stepped into the behaviors she wanted her team to model.
And the team followed, because leadership is caught before it is taught.

This episode is for anyone who feels like they’ve been working hard, but not breaking through.
Anyone who knows they are capable of more but can’t get the team moving with them.
Anyone who needs a reminder that duplication is never an accident. It is always a system.

Claudia’s story is slow and steady.
Not flashy.
Not overnight.
But real.

And that’s exactly why it’s powerful.

If you care about leadership that lasts, and duplication that doesn’t depend on your personality, listen to this one.