Where does a service-based business even begin with AI? In this episode of Muhami Matters, Chris Adams discusses with Youssef Tawfik — a software engineer turned automation strategist — about the practical starting points for integrating artificial intelligence.

From outdated spreadsheets to scattered tech stacks, Youssef shares real-world examples and actionable advice on how SMEs can get their operations in order and begin applying tools like ChatGPT to drive client experience and business growth.

Whether you're overwhelmed by AI tools or unsure how to get started, this episode breaks it down into clear, manageable steps.

Topics Covered:

• How to know if your business is ready for AI
• Why “getting your house in order” comes first
• ChatGPT as an entry point
• Custom vs. off-the-shelf tools
• Real client case studies and outcomes
• The truth about AI tools (they're mostly GPT wrappers!)
• How to scale without growing your workload
• Improving client experience with automation

Chapters:

00:00 Intro

01:07 Youssef’s background

03:02 Business readiness for AI

06:00 Identifying core challenges

08:36 Tools and technologies

10:43 Case study: quoting automation

13:36 Real-world application

16:29 Common AI mistakes

17:51 AI audit and where to start

19:37 Improving client experience

21:25 Starting small

22:19 Final thoughts

24:08 Outro

🔗 Guest:

LinkedIn – Youssef Tawfik

Website – revi.agency

🎧 Listen wherever you get your podcasts and visit us at https://muhami.ae/muhami-matters/

#MuhamiMatters #Muhami #CJAConsulting #AI #ServiceBusiness #ArtificialIntelligence #SMEs #BusinessGrowth #ReviAgency #ChatGPT #Automation #LegalMarketing

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

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In Part 2 of our conversation with Alec Pearson from The Law Coach Collective, we go deeper into the challenges law firm leaders face — and what to do about them.

💼 Topics Covered:

– Strategic misalignment among law firm partners

– Why coaching still carries stigma in legal practice

– How AI is transforming legal workflows - and the risks!

– What younger lawyers want from firm leadership

– The four core leadership traits that matter most today

This episode is for anyone in legal services seeking clarity, accountability and a smarter path forward.

👤 Guest: Alec Pearson

🔗 https://www.linkedin.com/in/alecpearsoncoach/

🌐 https://www.lawcoachcollective.com/

🎙 Host: Chris Adams — https://www.linkedin.com/in/chrisadamsdxb/

💼 CJA Consulting — https://www.cjaconsult.com/

#MuhamiMatters #Muhami #CJAConsulting #LegalLeadership #LawFirmCoaching #AIInLaw #LegalWellbeing #GenZLawyers

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Muhami Matters, Chris Adams sits down with Alec Pearson to explore the evolving landscape of law firm leadership.

Alec, an executive coach and a founding member of The Law Coach Collective, offers a candid look into why technical brilliance alone no longer defines legal success.

Together, they discuss:

• Why law firm partners must now master leadership, emotional intelligence, and commercial thinking
• The widening gap in non-technical skills across junior and senior lawyers
• The surprising statistics behind declining interest in partnership roles
• How generational shifts, client expectations, and AI are reshaping the legal profession
• Practical ways firms can boost leadership performance and staff retention
• Why self-reflection and coaching are becoming essential for senior legal professionals

Whether you're a managing partner rethinking strategy, a senior associate preparing for the next step, or a future legal leader navigating career growth, this episode offers clarity and direction.

• LinkedIn: Alec Pearson
• Website: lawcoachcollective.com

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

Hosted on Acast. See acast.com/privacy for more information.