Think your book is going to sell itself? The average self-published title sells fewer than 50 copies.

In this episode of the Measure Success Podcast, I sit down with Stephanie Chandler, founder of the Nonfiction Authors Association and author of The Nonfiction Book Marketing and Launch Plan, to discuss the brutal realities of book marketing, why AI should never write your book, and how authors actually turn their books into business growth.

In this conversation:
• Why Stephanie passed out in a Las Vegas casino and what it taught her about walking away from a career she hated
• The hard truth about book sales: less than 1% of authors ever see real bookstore distribution, and 70% of all book sales now happen through Amazon
• Why audiobooks are the fastest-growing format in publishing and what that means if yours isn't in one
• The "community of influence" exercise every author should run before their book launches
• Why Stephanie won't touch AI-written books and where AI actually earns its place in the writing process

Watch the full episode and ask yourself: who in your community of influence would buy your book today if you just asked them?

Connect with Stephanie:
LinkedIn: https://www.linkedin.com/in/stephaniechandler
Website: https://nonfictionauthorsassociation.com/
Book: The Nonfiction Book Marketing and Launch Plan
Book Link: https://www.amazon.com/Nonfiction-Book-Marketing-Launch-Plan/dp/1949642860/
Facebook: https://www.facebook.com/nonfictionauthorsassociation/
Instagram: https://www.instagram.com/nonfictionassociation/

Why do 85% of employees have no idea what their company's strategy actually is?

In this episode of the Measure Success Podcast, I sit down with Evan Campbell, a former Green Beret and seasoned technology executive who founded Chinook Ranch Consulting, to discuss why most strategies fail, the real difference between OKRs and old-school MBOs, and what it actually takes to get a strategy executed instead of just written down.

Episode highlights:

• Why only about 20% of big consulting firms' strategies actually get implemented

• The three phases of strategy: formulation, deployment, and execution

• What separates an effective OKR from an old-school MBO

• Why quarterly check-ins let strategy quietly decay • How Evan went from freezing on a cell tower to two IPOs to founding his own consulting firm

Watch the full episode and ask yourself: could your team repeat your company's strategic objectives back to you right now?

Connect with Evan:

LinkedIn: https://www.linkedin.com/in/evcampbell/

Website: https://www.adapttowin.co/

Book: Adapt to Win: A Framework to Overcome Strategy Decay Using OKRs and Lean Portfolio Management

Book Link: https://www.adapttowin.co/

Are you still selling the way you did in 2022? Frank Sondors says that's why you're falling behind.

In this episode of the Measure Success Podcast, I sit down with Frank Sondors, co-founder and CEO of Salesforge, to talk about how his company went from $3M in year one to running 10 AI agents across its go-to-market team, why the best salespeople are the ones adopting AI fastest, and what's actually breaking sales outreach today.

Episode highlights:

• How Frank and two co-founders took Salesforge to $3M in their first year

• Running 10 AI agents — including "Agent Frank," an AI SDR modeled after himself

• Why 60% of any sales team is what Frank calls "dead wood," and what separates the rest

• The software compound model: scaling revenue without scaling headcount • Solving email deliverability problems that quietly kill outbound campaigns

Watch the full episode and ask yourself: Are you still using the same sales playbook you had in 2022?

Connect with Frank:

LinkedIn: https://www.linkedin.com/in/franksondors/

Website: https://www.salesforge.ai

Twitter / X: https://x.com/franksondors