Matt & Jag Went To Podcast Movement
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Matt and Jag went to Podcast Movement in New York City and came home with plenty to talk about. And in Jag’s case, a cold.
They re-join Catherine O’Brien, David Yas and Johnny Podcasts to unpack the conference’s biggest takeaways, starting with the debate that refuses to go away: does your podcast need video? The crew explores where audio still shines, how video supports discovery, and why your show’s goals should guide that decision.
There’s practical advice on creating YouTube thumbnails that work with your titles and opening hooks, replacing forgettable calls to action with one clear request, and measuring success beyond downloads. Matt and Jag also share lessons on Gen Z’s varied listening habits, honest storytelling, and building a community where listeners feel seen and connected.
Then comes the conference review: what worked about New York, what was missing without the traditional exhibit hall, and where independent creators fit as Podcast Movement evolves alongside Sounds Profitable.
And just when the audio-versus-video debate seems settled, Catherine points out the irony of sending everyone to YouTube to watch the sessions. That gets the Super Friends going all over again.
Work With the Superfriends below:
Johnny Peterson – Johnny Podcasts
Catherine O'Brien – Branch Out Programs
Jon Gay – JAG Podcast Productions
David Yas – Pod 617 – The Boston Podcast Network
Matt Cundill – The Sound Off Media Company
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