Marketing isn't just about generating demand. It's about driving business growth.

When marketing strategy is aligned with business goals, it can do more than attract customers. It can help build market categories, accelerate revenue, and create lasting competitive advantages.

In this week's Marketing With Purpose Kit from The Bliss Business Podcast, we're joined by Ravi Shankar, Senior Vice President and Chief Marketing Officer at Denodo, to explore how marketing leaders can align strategy with business growth.

With more than 35 years of global experience across marketing, sales, alliances, and product development, Ravi has helped enterprise technology companies grow and evolve. At Informatica, he built the category that propelled the company to $1 billion in revenue and played a key commercial role in its $130 million acquisition of Siperian. Today, he leads global marketing at Denodo, bringing together brand strategy, demand generation, customer advocacy, and more.

🎙️ Hosted by Tullio Siragusa

🎧 Produced by Martha Huerta

🧭 In this episode, we explore:

• How marketing leaders can connect strategy to business growth

• Why category creation can be a powerful driver of revenue

• How marketing, sales, and product teams can work together to accelerate growth

• The evolving role of AI in marketing leadership and enterprise strategy

  
  

Join us for a conversation about moving beyond marketing activity and building strategies that contribute directly to business growth.