I was asked to build a brand campaign plan. Full one. In 48 hours.

This episode is the honest story of what happened next, and by the end of it, you'll have a completely different relationship with that kind of deadline. You'll have a specific move for turning panic into a list the moment overwhelm hits. You'll know how to stop trying to build the whole campaign and start building only the top-line decisions the room in front of you actually needs to say yes. You'll have the nerve to look at your own "good enough" work and call it too safe when it needs more edge. And you'll walk away with a genuinely better way to approach every campaign you build from here on, deadline or not, because the discipline that got me through those 48 hours turned out to be the better way to work all along.

If you've ever been handed a campaign brief that felt genuinely impossible in the time you had, this is the episode that shows you exactly how it gets done, and what it can turn into six weeks later.

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com

You know that strategy document? The important one? The one that has been open in a browser tab for two weeks while you firefight everything else?

Welcome to Q4. For some of us that means planning season, budget season and the pre-Christmas deadline crunch. For others it means the peak: Black Friday, Christmas, and the biggest sales days of the entire year landing in a matter of weeks. Two completely different quarters, and yet the same thing happens in both. The strategic work, the thinking that shapes next year, is the first thing to get eaten.

In this episode I am sharing my system for defending strategic work through the loudest quarter of the year, whatever loud looks like for you.

Q4 does not have to eat your strategy. But you do have to fight for it, and here is how.

And if building a whole week that protects your best work, not just surviving Q4 but operating like this all year, is the bigger project, that is Module 4 territory in The Marketer You Already Are - a 5-module self-paced course for ambitious marketers who are ready to stop being the best-kept secret on their team. Build confidence, presence, and strategic thinking and finally be seen as senior. [more here] Show notes, or emmawindsor.com, right in the nav.

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com

The moment you get a team, the job quietly changes, and nobody hands you the new rules.

You go from being brilliant at the work to being responsible for other people's. And if you're anything like I was, your instinct is to get more involved. More input, more time, more of you. It feels like good leadership. It's actually the fastest way to become the bottleneck your whole team has to work around.

This week I'm getting honest about what years of leading marketing teams, getting it wrong and slowly getting it right, has actually taught me about the job nobody trains you for. What your team needs from you almost never looks like what keeps you busy on their behalf. And it's almost certainly not more of you.

If you lead people, or you're about to, this is the episode I wish someone had handed me before my first direct report.

Resources

Listen to Episode 74: Leading a team: Create the ideal 1-1s for your team to thrive

Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/

For more episodes visit my website : emmawindsor.com