Laura Geller’s love of beauty began backstage on Broadway and behind the scenes with celebrities — but her true passion has always been making makeup work for real women. That belief led her to launch Laura Geller Beauty, a brand rooted in simplicity, inclusivity, and confidence at every age.

In this episode, we’re joined by Laura Geller, Founder, and Sara Mitzner, VP of Marketing, to discuss how the brand continues to resonate with women 40+ while thriving in today’s fast-moving marketing landscape. From QVC to social media, affiliate marketing to storytelling, this conversation explores what it really takes to build longevity — especially when marketing to an audience often ignored by the beauty industry.

This episode is especially relevant for millennial and Gen Z marketers navigating how to modernize legacy brands, build trust across generations, and market with purpose.

Key Takeaways:

// Women 40+ Are an Underserved Growth Opportunity: Brands that genuinely understand and respect this audience can build deep loyalty and long-term growth.

// Legacy Brands Win by Staying True to Their Core: Evolution doesn’t mean reinvention — the strongest brands modernize their channels without abandoning their values.

// Social Media Isn’t Just for Younger Audiences: With the right tone, humor, and authenticity, social content can connect across generations.

// Storytelling Builds Trust in Beauty Marketing: Real experiences, real education, and real representation matter more than perfection.

// Focus Beats Fragmentation: With so many marketing channels available, clarity on where to invest time and budget is critical.

// Longevity Comes from Purpose: Building something meaningful — not just trendy — is what creates brands that last decades.

Connect with Laura Geller Beauty: Website | LinkedIn

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In this episode of Marketing Happy Hour, I’m joined by Stephanie Sandbo, Chief Revenue Officer at LTK, to break down where the creator economy is headed, and what brands need to understand to succeed in it. As AI accelerates content creation and campaign execution, Stephanie explains why trust, authenticity, and real community remain the most valuable currencies for both creators and brands. We discuss how creator marketing has evolved, what brands often get wrong when they chase speed or scale, and how platforms like LTK help brands drive measurable impact without losing the human connection that makes creator partnerships work in the first place.

Key Takeaways:

// AI is helping brands and creators move faster, but speed alone does not build trust.

// The creators who continue to grow are those rooted in real communities, not just reach.

// Authenticity is no longer a “nice to have”—it’s a requirement for sustainable creator marketing.

// Brands risk eroding consumer trust when creator partnerships feel overly automated or transactional.

// The most effective creator strategies prioritize long-term relationships over one-off activations.

// Platforms like LTK enable scale while preserving credibility and measurable outcomes.

// The future of the creator economy belongs to brands that respect creators as partners, not placements.

Learn more about LTK: Website

Connect with Stephanie: LinkedIn

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Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠

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