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Marketing Executive Advice

Marketing Executive Advice

De : John Hanks
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À propos de ce contenu audio

 I'm John hanks. I've been in marketing for 40 years, the last 16 as an Executive (SVP/CMO). I've worked of global B2B and B2C corporations from $1.7B to $30Bn. In marketing, I've lived it, earned it, broke it, fixed it got in trouble for it and finally mastered it. Each episode we'll feature a specific topic (e.g Content, analytics, Customer Experience, Brand and 15 others). What is it, what's the current trend and practice among American companies. What "goodness" looks like, pitfalls to avoid and the way you should "really approach it".Additionally, I'll spend a small amount of time on future trends and what is coming over the horizon.

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    Épisodes
    • Why listen...in one minute

      Why listen...in one minute
      Jan 20 2020

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      1 min
    • Introduction

      Introduction
      Jan 19 2020
      What the series is about in 1 minute!

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      1 min
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