Marketing Data Security For CMOs: The $15 Plugin Problem, With Graylog's Kimber Spradlin
Unable to add items
Add to basket failed.
Add to wishlist failed.
Failed to remove from Wish List.
Adding to library failed
Unable to follow podcast
Unable to unfollow podcast
Marketing Data Security For CMOs: The $15 Plugin Problem, With Graylog's Kimber Spradlin
-
Narrated by:
-
By:
Marketing data security is a CMO's problem. Graylog CMO Kimber Spradlin returns to explain how cheap plugins, tracking pixels and AI tools add risk, and why every CMO should know their CISO.
Marketing holds a lot of customer data across a lot of systems. Spradlin covers what that data is, how the pieces add up to a profile, and where the risk hides in the martech stack. She explains why the CISO is often the last executive a CMO talks to, what a breach does to a brand, and why marketing should help answer the cyber insurance application.
Her advice for any CMO who doesn't know the CISO: "Find out for sure. That's step one."
Read the article: www.cyberinsurancenews.org
Watch on YouTube: https://youtu.be/eNyKM6mB2G0
Kimber Spradlin on LinkedIn: https://www.linkedin.com/in/kimberspradlin/
Graylog: https://graylog.org/
Music licensed through Soundstripe. Code: QQH8JXADVPZQ13NA