Map My Customers With Matthew Sniff | Unfinished Business
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Map My Customers With Matthew Sniff | Unfinished Business
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Episode is LIVE — and if you run an outside sales team, you need to hear this.
On this episode of Unfinished Business, I’m joined by Matthew Sniff, Founder of Map My Customers, and we break down what’s really happening in field sales today
Here’s the reality:
Most outside sales teams are working hard… But not always working smart.
We dive into:
- The KPIs sales leaders should be obsessed with
- How to build accountability without micromanaging
- Why territory intelligence = competitive advantage
- How to maximize rep time in the field
- Where field sales still wins in an AI-driven world
One line that stuck with me: You have to inspect what you expect.
If you don’t know what’s happening in your territories, you can’t scale performance.
This conversation is practical, tactical, and built for leaders who want transparency and results.
🎧 Streaming everywhere now.
#UnfinishedBusinessPodcast #DavidSliman #MatthewSniff #SalesLeadership #FieldSales #SalesManagement #RevenueGrowth #SalesTools #B2BLeadership #MapMyCustomers