Managing Online Content for Major Brands | Episode 2
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Managing Online Content for Major Brands | Episode 2
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Summary
Whether you sell online, in-store or both, buyers need information about your products. (And the competition wants that sweet, sweet wallet share, too.) Host Adam Smartschan – the chief strategy officer at Altitude Marketing – sat down with Beth Balch to talk about her experiences managing online content for one of the top lighting brands in the world. She shares her experiences working with industry heavy-hitters – and keeping the pretenders at bay.
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