Cover of MAKING UX WORK: The Joe Natoli Podcast

MAKING UX WORK: The Joe Natoli Podcast

MAKING UX WORK: The Joe Natoli Podcast

By: Joe Natoli
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Welcome to real talk about the invisible work behind a UX career — work that is by turns extremely difficult and deeply personal. This isn’t the interview show it once was. It’s just me now, talking honestly about the stuff that rarely makes it into UX conference talks — dealing with impostor syndrome, setting boundaries, navigating politics, surviving bad managers, and growing into the designer you want to be.


If you’ve ever wondered if it’s just you... it’s not.


And if you've ever wondered if things can change...here's the proof that they can.


. . . . . . . . . . . .


PLEASE NOTE: I no longer interview guests.


Agents, please do not send me requests to have someone you're representing on the show. The answer is always going to be no.

© 2026 Twofold LLC and Joe Natoli. All Rights Reserved.
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Episodes
  • When You're the Only One Who Gives a Shit.
    20 Oct 2026

    You care about the customer. You care about the experience. You care about doing the work well.

    And sometimes, it feels like nobody else gives a shit.

    In this episode, Joe talks about what to do when you’re the only person in the room advocating for better — and how to keep that frustration from turning into resentment, burnout, or martyrdom.

    You'll hear about choosing your battles, finding allies, speaking the language of the business, proving the value of your work — and recognizing that the people around you may actually care just as much as you do.

    Because being the only one who cares isn’t necessarily a punishment.

    Sometimes... it’s the very first requirement of leadership.

    If this episode resonated, consider subscribing to Making UX Work.

    Each episode explores the human side of UX and product design careers — confidence, power, politics, impostor syndrome, boundaries and the challenges that never show up in books or conference talks.

    No hype, no platitudes, no bullshit.

    Just honest perspective, earned the hard way.

    Show more Show less
    8 min
  • You're Not Gonna Like Everyone You Work With.
    6 Oct 2026

    You’re not going to like everyone you work with.

    And some of them aren’t going to like you, either.

    That doesn’t mean you can’t do good work together.

    In this episode, Joe talks about what happens when you stop trying to win difficult people over and start treating their behavior for what it often is: a constraint you have to navigate.

    You'll hear about protecting your energy, documenting everything, finding shared ground, choosing your battles — and recognizing when the real problem isn’t the person at all, but the system around them.

    Because the truth is...you don’t need harmony to make progress. You need clarity, boundaries, and the ability to keep doing good work anyway.

    If this episode resonated, consider subscribing to Making UX Work.

    Each episode explores the human side of UX and product design careers — confidence, power, politics, impostor syndrome, boundaries and the challenges that never show up in books or conference talks.

    No hype, no platitudes, no bullshit.

    Just honest perspective, earned the hard way.

    Show more Show less
    9 min
  • Stop translating. Start confronting.
    22 Sep 2026

    If you're not careful, being diplomatic can slowly, steadily turn into avoidance.

    In this episode, Joe talks about the trap of constant translation — softening problems, filtering dysfunction, and protecting others from discomfort — and why that keeps people (and teams) stuck.

    You’ll learn what healthy confrontation looks like, how clarity builds trust, and when it’s time to say the quiet part out loud.

    This is about honesty — delivered with equal doses of care and courage.

    If this episode resonated, consider subscribing to Making UX Work.

    Each episode explores the human side of UX and product design careers — confidence, power, politics, impostor syndrome, boundaries and the challenges that never show up in books or conference talks.

    No hype, no platitudes, no bullshit.

    Just honest perspective, earned the hard way.

    Show more Show less
    21 min
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