With the International Olympic Committee's new Fit for the Future program, every sport has to prove their relevance to ensure it stays on the Olympic program, shooting sports included. Elena Allen, Olympian and Sport Director of the European Shooting Confederation joins us to talk about how the sport is trying to modernize and grow its membership in order to remain an Olympic sport. From financial grants to new shooting formats, the European Shooting Confederation is seeing new growth that's boosting the sport throughout Europe.

Find out more about the European Shooting Confederation at esc-shooting.org.

Also on the show, we have more potential stops for the LA 2028 Olympic torch relay. See what cities could be in the mix!

LA 2028 also annouced a local licensee program called Made for Two-Eight. We discuss what that could mean for small creators and manufacturers trying to be part of the Olympics and Paralympics.

Plus, the IOC published a list of broadcasters showing the 2026 Youth Olympic Games. We break down some of the big names and wonder just what of these Games we'll be able to see.

For a transcript of this episode, please visit http://flamealivepod.com.

Thanks so much for listening, and until next time, keep the flame alive!

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Keep the Flame Alive: Obsessed with the Olympics and Paralympics? Just curious about how Olympic and Paralympic sports work? You've found your people! Join your hosts, Olympic aunties Alison Brown and Jill Jaracz for smart, fun, and down-to-earth interviews with athletes coaches, and the unsung heroes behind the Games. Get the stories you don't find anywhere else. Tun in weekly all year-round, and daily during the Olympics and Paralympics. We're your cure for your Olympic Fever! Call us: (208) FLAME-IT.

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