'Thalaiku onnu na thalaye vettuvom' just became real - Why did Thala face backlash from the internet community because of Campa's Brand Sponsorship?

Cat - Robo & Bojack discuss this issue from different perspectives in this special Tea Kada Benchu episode

Feel free to add your punchy headline for Campa <> Thala Ad in the comments below or DM us

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(1:15) - What worked well in 2025 for Marketing?

(14:45) - The rise in hiring for 'Story Telling' in Companies

(18:30) - ChatGPTs 1st Advertising Campaign

(19:33) - Changes in Performance Marketing in 2025

(22:26) - What is ABM (Account Based Marketing)?

(24:42) - The restrictions faced with Brand Guidelines

(32:49) - How we think about experimentation today?

(35:58) - How is the Cost per Acquired Customer trending today?

(50:00) - Brands desperate to create a viral reel

(56:39) - How's SEO after AI's entry

(1:03:40) - Nurturing Customers & Consumer Behavior change

(1:08:26) - Missing Competitor Intel

(1:12:10) - Story Narratives - Today & Earlier

(1:14:52) - The huge gap in Funnel Based Video Ads Agency

(1:17:08) - They hypocrisy of AI User Generated Content Videos

(1:19:11) - Social Media Influencers vs Virtual Avatars

(1:24:00) - B2B Influencer Marketing Hootsuite Campaign

(1:30:39) - Difference between a Content Creator & Influencer

(1:34:45) - KFC Influencer Dish Launch

(1:37:56) - Social Media Platforms AI Policy Regulation

(1:42:48) - AI used in Jananayagan

(1:44:15) - How is AI influencing your Decision Making as a Marketer?

(1:54:04) - Can AI replicate Piyush Pandey's Creativity

(1:56:55) - Is AI is over personalizing answers?

(2:00:32) - Problem faced by Freshers because of AI

(2:07:42) - How jobs will become a 'Jack of All Trades' kind of Generalist role?

(2:10:45) - Why SaaS brands are forcing themselves to reposition as an AI-First brand today?

(2:18:52) - Why Notion & ClickUp are nailing their AI Feature

(2:20:34) - How are AI Tools impacting your current job?

(2:22:14) - Why Positioning is a very big problem today for Brands?

(2:24:36) - Why all the tools will consolidate because of AI?

(2:32:32) - What you're expecting in 2026 from Marketing standpoint?

In the first ever Tamil Marketing Roundtable - 4 Marketing specialists from different domains like Performance Marketing - Retention Marketing - Content Marketing and Copywriting get together in this special episode to discuss how Marketing evolved in 2025 and what we can expect in 2026.

After listening to the full episode if you have any doubts or questions feel free to ask them in the comments!

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Cat and Robo join together to discuss marketing insights and business news from 20 Oct to 2 Nov in this 201th episode of Note Panra Series

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Cat and Robo join together to discuss marketing insights and business news from 30 Sept to 19 Oct in this 200th episode of Note Panra Series

We are back with another movie discussion episode! A surprise collab with Vinoth Sundaram from Ice Briyani Podcast alongside Cat dissect and analyze "The Big Short" movie

Follow Ice Briyani's Podcast here.

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Made it to the 200th episode after 5 years! Robo and Cat answer all your questions in this episode hosted by Tasmanian Thambi's Bojack

• Evolution of Political Marketing - Thesis Paper Link
• Celebrity worship & cognitive skills - Research Paper Link
• Bullet Na's Latest Interview - Video Link

Cat & Robo analyze and discuss in-detail about Sarkar movie on how Sundar Ramasamy rose from ashes and stirred the political fire with his one vote!

In this episode we also draw parallels between the movie and what Vijay along with his party cadres are upto in our society today!

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200th Episode Q&A Form : ⁠Link

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Cat and Robo join together to discuss marketing insights and business news from 28 July to 28 Sept in this 199th episode of Note Panra Series