The language industry has spent years talking about AI and transformation, but are we actually having the right conversations? In this episode, GALA's Executive Director Allison Ferch and Content Strategist Isabella Massardo introduce World Ready Lisbon 2027 and its bold new theme: Real, honest talks for an industry in transition.

They discuss why the industry desperately needs to move past sanitized success stories and thinly veiled sales pitches to embrace the messy reality of failed experiments. Learn exactly what the GALA program committee is looking for in their latest Call for Proposal and how the conversation is shifting from translation to enterprise risk management.

Why is the gaming industry pushing back against AI translation while the rest of the tech world rushes to adopt it? This week on LocToday, game localization expert Tamara Tirják joins the show to unpack the fierce competition and high stakes of the video game market.

She explains why cutting the localization budget to save "peanuts" on a massive production is a terrible business decision that immediately alienates players. We also dive into the exciting return of the Game Global event in Vancouver, the crucial alignment needed between creative developers and commercial publishers, and why true "culturalization" requires a human touch that machines simply cannot replicate.

Reframing translation and interpreting in the AI era

By Hammouda Salhi

The AI era of translation, interpretation, and language work has many wondering if human linguists will become obsolete. But is that the right framing? Hammouda Salhi argues that professional value is shifting, and the industry must adapt alongside it.