In this episode, host Nick Hall, together with Craig Everett from Holibob, delve into the experience ecosystem in tourism. They welcome experts including Natasha Martin from NEOM Nature Reserve, James Lemon from Stripe and Panos Kokkalis from Marketing Greece. Key discussions revolve around developing sustainable and high-value visitor experiences, integrating technology for seamless consumer journeys and scaling distribution in a fragmented market. The panel explores the role of digital tools in managing tourism, promoting local businesses and overcoming technical challenges. They also envision a future where AI and modern financial infrastructures enhance the experience ecosystem, fostering trust and personalisation. Tune in to learn about the latest trends and strategies shaping the tourism sector.

In this episode, join host Nick Hall and co-host for this series, Craig Everett, Co-Founder and CEO of Holibob, as they discuss the impact of generational shifts on tourism marketing with Lottie Norman from The Travel Corporation and Jeremy Jauncey from Beautiful Destinations. Together, they explore strategies for reaching younger travellers through social media, the evolving role of influencers and creators and the transformative potential of AI in content creation and customer engagement. Tune in to learn about the importance of authentically engaging with audiences through short-form video content, the role of AI in scaling operations and insights into the future of social commerce in travel.

Welcome to the third series of 'Leading Tourism's Transition,' in partnership with Holibob! Join host Nick Hall and co-host for this series, Craig Everett, Co-Founder and CEO of Holibob. Together, they explore the importance of bookable experiences in today's tourism ecosystem. In this episode, they discuss sustainability in tourism with key industry players Annakaisa Ojala, Independent Consultant, Patrick Melchior from the Aruba Tourism Authority and Sara King from Intrepid Travel. Learn about the challenges and opportunities in creating sustainable, bookable experiences and how technology plays a critical role in shaping the future of travel. Tune in for insights on responsible tourism, driving demand and managing tourism pressures. Don't miss this engaging conversation on transforming tourism with purpose!

00:00 Introduction and Series Overview

00:51 Meet Holibob: Mission and Vision

02:05 Today's Topic: Sustainability in Tourism

02:37 Guest Introductions

05:05 Deep Dive: Sustainable Tourism Practices

10:09 Challenges and Opportunities in Sustainable Tourism

23:21 Technology's Role in Sustainable Tourism

29:38 Balancing Commercial Goals with Sustainability

31:59 Data and Technology in Managing Tourism

41:35 Future of Sustainable Tourism

44:38 Conclusion and Final Thoughts