Cover of Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy

Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy

Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy

By: Fexingo
Listen for free

Season's Savings | 0.99 €/month for 3 months

5.99 €/month thereafter - terms apply. Cancel monthly.
Summary
 Lucas and Luna explore the machinery of modern B2B lead generation — demand creation, pipeline architecture, and the metrics that separate a functional funnel from a leaking one. Each episode takes a specific lead-gen problem: how to qualify inbound signals without drowning in noise, when to push for a demo versus nurture a contact, what conversion benchmarks actually mean across SaaS, professional services, and industrial verticals. Lucas brings the frameworks — database marketing, intent data scoring, attribution modeling — while Luna tests them against real campaigns she's run, citing specific cost-per-lead figures and close-rate shifts. Together they dissect ABM platforms, CRM hygiene, and the tension between volume and quality. No platitudes about 'relationships' — just the math of outreach sequences, the failure modes of MQL definitions, and why most companies stop following up too early. For marketing ops directors, revenue ops leads, and founders who write their own cold emails: this is the show where lead generation stops being a black box and becomes a system you can tune. #LeadGeneration #B2BMarketing #DemandGen #PipelineBuilding #ABM #IntentData #RevenueOperations #MarketingOps #CRM #SalesFunnel #B2BLeads #ColdEmail #LeadScoring #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • How HubSpot Built Its B2B Pipeline

    How HubSpot Built Its B2B Pipeline
    12 Nov 2026
    HubSpot’s revenue engine doesn’t rely on cold calls or expensive enterprise software. Instead, it uses a product-led growth motion where free tools capture intent and nurture leads through automated email sequences. This episode breaks down the specific mechanics of how HubSpot turns casual website visitors into paying customers without a single sales rep intervention for months. We look at the conversion math behind their freemium model and why this approach scales better than traditional outbound lead generation. #HubSpot #ProductLedGrowth #B2BMarketing #LeadGeneration #FreemiumModel #InboundMarketing #SalesFunnel #CustomerAcquisition #DigitalStrategy #MarketingAutomation #SaaS #PipelineBuilding #ConversionRate #UserExperience #ContentMarketing #FexingoBusiness #BusinessPodcast #TechNews Keep every episode free: buymeacoffee.com/fexingo
    Show more Show less
    10 min
  • How ServiceNow Built Predictable Pipeline

    How ServiceNow Built Predictable Pipeline
    12 Nov 2026
    ServiceNow’s transition from a ticketing tool to an enterprise operating system required a complete overhaul of its lead generation strategy. In this episode, we examine how the company shifted from product-led growth signals to account-based marketing intensity, focusing on the specific metrics that define high-quality B2B pipeline. We break down the role of intent data, the alignment between sales and marketing teams, and why 'cheap leads' are actually the most expensive mistake in enterprise software sales. The conversation anchors on November 12, 2026, looking at how modern B2B buyers expect personalized, multi-channel engagement before a single call is made. #FexingoBusiness #BusinessPodcast #B2BMarketing #LeadGeneration #PipelineBuilding #DemandGen #ServiceNow #AccountBasedMarketing #IntentData #SalesAlignment #EnterpriseSoftware #RevenueOperations #BuyerJourney #MarketingAutomation #CustomerSuccess #SaaSMetrics #GrowthStrategy #DigitalTransformation Keep every episode free: buymeacoffee.com/fexingo
    Show more Show less
    11 min
  • Why B2B Lead Gen Fails After The First Click

    Why B2B Lead Gen Fails After The First Click
    11 Nov 2026
    Most B2B marketers obsess over click-through rates and cost-per-lead, but ignore the friction that kills conversion between the first click and the sales call. We look at how HubSpot redesigned their own onboarding flow to reduce form fields by forty percent, boosting qualified leads by twenty-two percent in the last quarter. This episode breaks down the specific behavioral economics of form fatigue and why your best leads are dropping off before they ever reach your CRM. #B2BMarketing #LeadGeneration #HubSpot #ConversionOptimization #CustomerAcquisition #SalesPipeline #BehavioralEconomics #FormFatigue #DigitalStrategy #RevenueOperations #MarketingTech #SaaS #GrowthHacking #UserExperience #DataQuality #FexingoBusiness #BusinessPodcast #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo
    Show more Show less
    11 min
adbl_web_anon_alc_button_suppression_t1
No reviews yet