Couverture de Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy

Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy

Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy

De : Fexingo
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Lucas and Luna explore the machinery of modern B2B lead generation — demand creation, pipeline architecture, and the metrics that separate a functional funnel from a leaking one. Each episode takes a specific lead-gen problem: how to qualify inbound signals without drowning in noise, when to push for a demo versus nurture a contact, what conversion benchmarks actually mean across SaaS, professional services, and industrial verticals. Lucas brings the frameworks — database marketing, intent data scoring, attribution modeling — while Luna tests them against real campaigns she's run, citing specific cost-per-lead figures and close-rate shifts. Together they dissect ABM platforms, CRM hygiene, and the tension between volume and quality. No platitudes about 'relationships' — just the math of outreach sequences, the failure modes of MQL definitions, and why most companies stop following up too early. For marketing ops directors, revenue ops leads, and founders who write their own cold emails: this is the show where lead generation stops being a black box and becomes a system you can tune. #LeadGeneration #B2BMarketing #DemandGen #PipelineBuilding #ABM #IntentData #RevenueOperations #MarketingOps #CRM #SalesFunnel #B2BLeads #ColdEmail #LeadScoring #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economie
Épisodes
  • How Salesforce Built Its B2B Lead Pipeline

    How Salesforce Built Its B2B Lead Pipeline
    Oct 22 2026
    This episode dissects the operational mechanics of demand generation, focusing on how enterprise software companies convert abstract interest into measurable pipeline. We explore the specific tension between marketing-led growth and sales-accepted leads, using real-world frameworks for attribution and conversion. The hosts break down why most B2B pipelines leak at the handoff stage and offer concrete strategies for aligning product usage data with outreach cadences. Listeners will learn how to structure their lead scoring models to prioritize high-intent accounts without overwhelming their sales teams with noise. We also examine the role of intent data in refining targeting and the importance of transparent pricing in reducing friction during the evaluation phase. This is a deep dive into the infrastructure that turns clicks into contracts. #FexingoBusiness #BusinessPodcast #B2BMarketing #LeadGeneration #DemandGen #PipelineBuilding #SalesAlignment #AccountBasedMarketing #IntentData #MarketingAttribution #EnterpriseSoftware #SaaS #RevenueOperations #LeadScoring #CustomerJourney #GrowthStrategy #TechMarketing #SalesEnablement Keep every episode free: buymeacoffee.com/fexingo
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    12 min
  • How NetSuite Turns Operational Friction Into Sales Pipeline

    How NetSuite Turns Operational Friction Into Sales Pipeline
    Oct 21 2026
    Most B2B companies treat operations as a cost center, but Oracle’s NetSuite has flipped that script by using operational friction as a primary lead generation engine. In this episode of Fexingo Business, we explore how NetSuite leverages its ERP data to identify inefficiencies in mid-market businesses, turning those pain points into qualified sales opportunities. We break down the specific mechanics of their 'Operational Readiness' scoring model, which analyzes thousands of data points to predict which prospects are ready to buy enterprise software. Lucas and Luna discuss how this approach differs from traditional intent data or account-based marketing, focusing instead on behavioral signals embedded in daily business workflows. The conversation covers why measuring operational health is becoming a key differentiator in the SaaS market, especially as interest rates remain elevated through October 2026. You will learn how to replicate this strategy by identifying your own internal friction points and turning them into external value propositions. #NetSuite #Oracle #B2BMarketing #LeadGeneration #ERPStrategy #SaaSMetrics #MidMarketGrowth #OperationalEfficiency #SalesPipeline #DataDrivenSales #FexingoBusiness #BusinessPodcast #MarketingTrends #TechLeadership #CustomerSuccess #RevenueOperations #DigitalTransformation #B2BSales Keep every episode free: buymeacoffee.com/fexingo
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    11 min
  • How Snowflake Uses Data Clean Rooms for B2B Pipeline

    How Snowflake Uses Data Clean Rooms for B2B Pipeline
    Oct 20 2026
    In this episode, we explore how Snowflake transformed its B2B lead generation strategy by leveraging Data Clean Rooms. Unlike traditional intent data or referral loops discussed in previous episodes, Snowflake’s approach focuses on privacy-first collaboration between brands and publishers. We break down the mechanics of zero-party data sharing, how it builds trust with CMOs who are wary of tracking cookies, and why this method creates higher-quality pipeline that converts at a significantly higher rate. Learn how to implement similar clean room strategies for your own marketing operations. #Snowflake #DataCleanRooms #B2BMarketing #LeadGeneration #PrivacyFirst #ZeroPartyData #FexingoBusiness #BusinessPodcast #MarketingStrategy #DataCollaboration #CMOInsights #PipelineGrowth #AdTech #DigitalTransformation #CustomerTrust #MarketingOps #DataSecurity #BrandSafety Keep every episode free: buymeacoffee.com/fexingo
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    11 min
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