A logistics company can make 99 deliveries on time. Customers will remember the one that arrives late.

In this episode of LatAm Unboxed, Diego Rodríguez speaks with Patrick Mork, a keynote speaker and executive advisor who mentors founders and CEOs in the US and Latin America, including the founder of Chilean last-mile startup Beetrack.

Patrick explains why founders who know why they are building their company are more likely to finish the job, why cutting leadership development during tough times backfires, and how logistics companies can build trust by planning for failure and owning their mistakes. He closes with his view on what will separate winners from losers in the age of AI: brand and story, people and culture.

The company is named after 99-minute delivery. Today, less than 1% of its shipments arrive that fast. That is a deliberate choice.

In this episode of LatAm Unboxed, Diego Rodríguez speaks with Santiago Saviñón, Chief Growth Officer at 99minutos, a last-mile delivery company born in Mexico that added fulfillment, freight, cross-border parcels, and tailor-made operations, and now runs in Mexico, Chile, Colombia, and Peru, with Argentina next.

Santiago explains what operating a logistics business in Latin America teaches that no MBA case study can, why quick commerce lost favor with customers, how Shein and Temu forced some of the region's largest logistics players out of the market, and why a shortage of truck drivers may be a bigger constraint than last-mile delivery. He also shares his outlook for 2026, with nearshoring and the World Cup set to accelerate demand.

AI adoption feels urgent. But excitement is not a return-on-investment calculation.

In this episode of LatAm Unboxed, Diego Rodríguez speaks with Nabil Malouli, a logistics veteran turned AI advisor who works with enterprise clients deploying agentic and physical AI.

The conversation unpacks where AI is already creating measurable value in Latin American logistics, why generative AI draws more hype than it delivers in returns, and the simple company-department-task framework Nabil uses to price any automation decision before a company commits to it, including the rising cost of AI itself that most companies forget to factor in.