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Keep What You've Built

Keep What You've Built

By: Wyoming Trust Attorney
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This is Keep What You've Built, the show where we go in-depth on the wealth preservation strategies nobody talks about publicly.

Every week, I sit down with my dad, attorney Mark Pierce, to break down complex asset protection strategies in plain English.

We also speak with experts from the world of banking, law, and wealth management to deliver you the insider knowledge typically reserved for the top .01%.

If you’re an entrepreneur, investor, or high earning professional who wants to keep and grow what you’ve built, we are recording this show for you.

Presented by WyomingTrustAttorney.com

© 2026 Keep What You've Built
Economics Personal Finance
Episodes
  • The Anonymous LLC Is a Myth - Here's What Privacy Actually Looks Like
    14 Oct 2026

    Book a consultation with our firm:

    https://calendly.com/d/cvvy-kzq-jtv/discovery-call-trust-consultation

    Privacy is not anonymity. This distinction can save you from bad advice, public exposure, and unnecessary risk. Mark Pierce explains how legitimate privacy works in the U.S. for LLCs, real estate, and trusts, and why anyone promising “complete anonymity” is overpromising.Maggie Pierce asks the practical questions: what becomes public when you form an LLC, how nominee services can keep your name off public filings, and how ownership can still be traced through deeds, banks, and state registries. They also discuss Wyoming LLCs, holding companies, trusts, and the balance between keeping assets private and staying within the law.This episode offers a clear-eyed look at privacy and asset protection for business owners, real estate investors, and families—without the hype or shortcuts.

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    This podcast does not give legal advice. This podcast and any associated content is generalized, should not be considered applicable to your particular situation and does not provide advice concerning the particulars of your situation. Neither listening to this podcast, nor speaking to our customer services personnel in any way obviates the qualified professional help we urge you to seek. It is of utmost importance you retain a professional before embarking upon any action discussed herein.



    Presented by Wyoming Trust Attorney.

    This podcast does not give legal advice. This podcast and any associated content is generalized, should not be considered applicable to your particular situation and does not provide advice concerning the particulars of your situation. Neither reading this site, nor speaking to our customer services personnel in any way obviates the qualified professional help we urge you to seek. It is of utmost importance you retain a professional before embarking upon any action discussed herein.

    Show more Show less
    43 min
  • Trusts 101: Legacy Planning and Domestic vs. Offshore, with Yonathan Amsalem
    29 Sep 2026

    Book a consultation with Mark:

    https://calendly.com/d/cvvy-kzq-jtv/discovery-call-trust-consultation

    Have questions or want to get in touch with Yoni? Send us a message at hello@wyomingtrustattorney.com

    Most business owners think legacy planning is about paperwork. It is really about control, continuity, and making sure a judge does not decide what happens to everything you built.

    Attorney Yonathan Amselem, who goes by Yoni, joins Maggie Pierce and Mark Pierce to break down how to protect a business, a family, and a future from probate, creditor claims, divorce, and the kinds of surprises that can tear an estate apart.

    Yoni runs Calvary International Law, where he helps clients build the legal architecture around holding companies, trusts, and cross-border structures. Mark brings decades of estate and trust planning perspective, including the practical realities of succession, control, and what happens when families wait too long to plan.

    You’ll discover:

    • Why legacy planning starts with one simple question: who gets what, who is in charge, and when
    • How small businesses can get dragged into probate and stall while everyone waits on the court
    • The difference between revocable and irrevocable trusts, and why “irrevocable” does not always mean giving up control
    • When Wyoming makes sense for domestic planning, and when offshore jurisdictions like the Cook Islands, Cayman Islands, BVI, or Belize may—or may not—be appropriate
    • Why asset protection is often the byproduct of good legacy planning, not a separate afterthought

    Mark and Yoni also tackle the fears people have about trusts, estate taxes, and losing control over their assets. They explain why many people are worrying about taxes they will never owe, while overlooking far more common risks like child liability, divorce, lawsuits, bad corporate documents, and family dynamics that can quietly destroy an estate.

    The big takeaway: the most dangerous plan is no plan. If your businesses, trusts, and operating agreements do not match what you think you own, you may already be exposed. And if you wait until there is a crisis, it may be too late to fix it cleanly.

    Essential listening for business owners, real estate investors, high-liability professionals, and anyone who wants to leave behind something real instead of a legal mess. If you have assets, a family, or a company to protect, this conversation shows you where to start.

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    This podcast does not give legal advice. This podcast and any associated content is generalized, should not be considered applicable to your particular situation and does not provide advice concerning the particulars of your situation. Neither listening to this podcast, nor speaking to our customer services personnel in any way obviates the qualified professional help we urge you to seek. It is of utmost importance you retain a professional before embarking upon any action discussed herein.


    Presented by Wyoming Trust Attorney.

    This podcast does not give legal advice. This podcast and any associated content is generalized, should not be considered applicable to your particular situation and does not provide advice concerning the particulars of your situation. Neither reading this site, nor speaking to our customer services personnel in any way obviates the qualified professional help we urge you to seek. It is of utmost importance you retain a professional before embarking upon any action discussed herein.

    Show more Show less
    41 min
  • Using AI to Create Your Estate Plan: What Could Go Wrong?
    22 Sep 2026

    Book a consultation with Mark:

    https://calendly.com/d/cvvy-kzq-jtv/discovery-call-trust-consultation


    Have questions? Send us a message at hello@wyomingtrustattorney.com


    AI can help you start the research, but it can also hand you a mediocre trust, a costly mistake, or a plan that falls apart when it matters most. Mark Pierce breaks down the red flags behind online trust scams, DIY estate planning disasters, and why a little legal nuance can make the difference between real asset protection and expensive fiction.

    You'll discover:

    • The fatal flaws with AI-generated trust documents
    • How to verify whether an attorney is actually licensed, located, and practicing where they say they are
    • Why sealed court records and local nuance make AI a weak substitute for real trust law experience

    Mark also explains where AI can be useful, including as a starting point for research or a way to quickly identify statutes and issues before checking the source law yourself. But, he draws a hard line between using AI as a tool and relying on it to produce legal documents or replace an experienced attorney who has actually litigated these issues in court.

    If you're considering a trust, researching asset protection, or wondering whether that online legal offer is the real thing, this episode is essential listening.


    Presented by Wyoming Trust Attorney.

    This podcast does not give legal advice. This podcast and any associated content is generalized, should not be considered applicable to your particular situation and does not provide advice concerning the particulars of your situation. Neither reading this site, nor speaking to our customer services personnel in any way obviates the qualified professional help we urge you to seek. It is of utmost importance you retain a professional before embarking upon any action discussed herein.

    Show more Show less
    21 min
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