Send us Fan MailTechnology companies often talk about products, features, and capabilities when customers simply want to know one thing: “How will this help my business?”In this episode of Joey Pinz Discipline Conversations, Jennifer Baier Anaya, Senior Vice President of Global Marketing at Ingram Micro, explains why MSPs must move beyond product-centered messaging and start communicating measurable business value.Jennifer shares what MSPs should ask when choosing a distribution partner, why repeating the same growth playbook will not produce different results, and how distributors can help partners make better use of their money, people, and technology.She also offers a wonderfully clear distinction between marketing and sales: marketing gives customers a reason to come to the table, while sales gives them a reason to close the deal. The conversation expands into leadership, vulnerability, coaching, peer groups, AI experimentation, and the importance of making every employee responsible for the customer experience.Jennifer also discusses growing up around two entrepreneurs, becoming an Ingram Micro “boomerang,” supporting Girls Inc. of Orange County, and why consistency gives creative people the structure required to make meaningful progress.Top Three Highlights💼 Why MSPs should sell business outcomes instead of technical features🤝 How marketing and sales can work together without duplicating roles🌱 Why vulnerable leaders, peer groups, and coaches accelerate growth#MSP #Leadership #ChannelMarketing #BusinessGrowth #IngramMicro #TechnologyChannel #JoeyPinzPodcast --- Join us for enlightening discussions that spark growth and exploration. Hosted by Joey Pinz, this Discipline Conversations Podcast offers insights and inspiration. 🎧 Listen on Your Favorite Platforms: Spotify (Video): https://podcasters.spotify.com/pod/show/joeypinzApple: https://podcasts.apple.com/us/podcast/joey-pinz-discipline-conversations/id1583997438Spotify: https://open.spotify.com/show/69SFwY3XSwcw9qNvElAn10YouTube: https://www.youtube.com/c/JoeyPinzDisciplineConversations?sub_confirmation=1 🌐 Explore More: Website: https://www.joeypinz.comLink Tree: https://linktr.ee/joeypinzFollow on Social Media: @TheJoeyPinz (Instagram, Twitter (X), Facebook, TikTok, Minds, YouTube)Subscribe: https://joeypinzconversations.com/subscribe/ 🎵 Music by Tom Izzo: @wahlsinger https://tomizzomusic.com Would you like to Sponsor Joey Pinz? Get the prospectus here: www.joeypinz.com/sponsor 💡 Support the Podcast: • Subscribe: https://joeypinzconversations.com/subscribe/• Patreon: https://www.patreon.com/joeypinz • One-Time Payment: https://tinyurl.com/c6dx4hck Subscribe, follow, and rate with 5 stars if you enjoy these conversations. Connect with us across various platforms and don't forget to join our newsletter for updates! #Podcast #Conversations #PersonalGrowth #ThoughtLeadership #Mindfulness#SelfImprovement #LearningJourney #Motivation #ThoughtProvoking#KnowledgeSharing #LifeLessons #Interviews #Discipline #InspireChange #ListenAndLearn #MeaningfulDialogues #Empowerment #Curiosity#JoeyPinzChats #JoeyPinz #JoeyPinzDiscipline #JPC #JoeyPinnzConversations#PodMatch Want to be a guest on Joey Pinz Discipline Conversations? Send Joey Pinz a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/thejoeypinz Discipline. How does it play a role in your life? How does it drive your decisions? Do you have too much or too little? Every profession, hobby, or passion requires a level of discipline. I have used it in weight loss (+130 lbs.), family death, and found a +25 year business. Am I an expert? Absolutely not! Please join me, as I speak to interesting people and find out how discipline affects their career, life, goals, and decisions. Join me as I talk to interesting people in: #Health, #Fitness & #Wellness: #Business, #Technology & #Science: #Art & #Culture: Website: joeypinz.com All social media @TheJoeyPinz Do you wish to Sponsor? Get the prospectus here: www.joeypinz.com/sponsor Episode Links: https://www.linkedin.com/in/jenniferbaieranaya/Support the show
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