James Lawrence is the COO & Co-Founder of Sensitive Data Protect (SDP Compliance), a company that specializes in creating a secure environment for dealership data and compliance.

What we discuss in this episode:

• Traditionally, dealers have done well ensuring that hard copies of consumer private data are kept safe with mechanisms in place like locked filing cabinets and ensuring that no sensitive data is left on printers, fax machines and photocopiers.

• With the advent of a more digitized process, dealers now face more issues when it comes to keeping private data secure and safe from a very real threat: cyber-attacks.

• Data silos present a very real risk when it comes to how dealers manage sensitive information. For example, one vendor shares data with another, which creates a barrier between service providers and dealership on how the data is being managed and secured.

• Data security breaches have a very real impact on dealership operations, not just from the FTC side but also the consumer protection acts and consumer privacy acts.

• With consolidation happening throughout the industry, dealers considering a merger or acquisition must consider how secure their data is.

• James explains ransomware and how it's effecting dealership operations today

• Listen to the full episode for more valuable insights about keeping your dealership data secure and protected.

Thank you, James Lawrence!

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