Paizley Laura, founder and CEO of Peach Honey, is the real life Elle Woods. She’s optimistic, razor sharp, and unabashedly hyper-feminine.

She didn’t just launch a brand, she rebranded a male-dominated industry for women. Paizley’s road to entrepreneurship included $11 in the bank, a pandemic resignation, and “figuring out Canva half the time.” Peach Honey grew into a cult-favourite CBD brand built on community and hit $1M in sales without spending a dollar on paid ads. Paizley did it with no business background, no design training and no polished strategy. She ran on vibes, grit, and trusting her gut.

In this episode of It’s Called a Re:Brand, Paizley tells Cat about moving to LA at 20 with no plan and the shame she carried for years about that version of herself. She talks about how corporate tries to beat intuition out of you, and how telling herself “I love you” for the first time became one of the sparks behind Peach Honey. They get into her campaigns that flip old-school ads on their head and what it means to build for women in an industry run by men. They also talk about the hard parts: the burnout that followed her biggest year, the imposter syndrome she’s still quieting, and learning to trust that her success wasn’t just a viral moment.

It’s Called a Re:Brand is a live podcast brought to you by Re:Brand — a women-first professional community of nearly 2,000 members. We talk to the women rebranding themselves and their industries, proving a pivot isn’t a failure, it’s called a rebrand.

🔗 Join the Re:Brand community: https://www.rebrandcollective.com/join-rebrand
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What would you bet your family’s rainy day fund on? For Margaret Wishingrad, it was cereal. Not only did she launch a cereal brand with zero food industry experience, she also rebranded the longest aisle in the grocery store.

In this episode of It's Called a Re:Brand, Margaret Wishingrad, CEO and co-founder of Three Wishes Cereal, gets honest about losing her identity as a stay-at-home mom, and how hearing "that's a cute idea, sweetheart" over and over only made her more determined. She gets into building a business with her husband (and figuring out who's CEO), launching on the cusp of a pandemic, giving the cereal aisle an overdue glow-up, and why being a generalist was her superpower. Plus, a cotton candy flavor dreamed up by her son, and Margaret's pick for the best rebrand of all time (the French twist hair pin).

It's Called a Re:Brand is a live podcast brought to you by Re:Brand — a women-first professional community of nearly 2,000 members. We talk to the women rebranding themselves and their industries, proving a pivot isn't a failure, it's called a rebrand.

🔗 Join the Re:Brand community: https://www.rebrandcollective.com/join-rebrand
📩 Subscribe to the newsletter: https://www.itscalledarebrand.com/

Ambition has been handed to women in one shape. It’s the C-suite, the power suit, the least possible time with loved ones. Neha Ruch, founder of The Power Pause, is pushing back.

Neha was running brand at a tech company when she became a mom and took her foot off the gas. The questions came fast. Won’t you be bored? Are you giving up your ambition? ln 2016, at the height of the ‘Lean In’ era, she started a mom blog that someone at her business school reunion called “cute.” Some women called her ideas anti-feminist. It all became The Power Pause: a movement, a community, and a bestselling book giving a generation of mothers new language for ambition, identity, and the choice to step back without stepping out.

In this episode of It's Called a Re:Brand, Cat owns up to being one of the people who didn't get it at first, until she left her own job. They explore why Neha says women proved their place in the workforce "by pretending we were the same as men," the identity hit that comes when the title goes away, why owning your choice is what makes a pause powerful, the "serious self-study" that builds an identity bigger than any job, and Neha's take on Emma Grede’s controversial return-to-office comments that set the internet on fire. Plus, Neha’s take on the best rebrand of all time (it's Crocs).

It's Called a Re:Brand is a live podcast brought to you by Re:Brand — a women-first professional community of nearly 2,000 members. We talk to the women rebranding themselves and their industries, proving a pivot isn't a failure, it's called a rebrand.

🔗 Join the Re:Brand community: https://www.rebrandcollective.com/join-rebrand
📩 Subscribe to the newsletter: https://www.itscalledarebrand.com/