Cover of Is Your Business Really Worth What You Think? | Gregory Kovsky

Is Your Business Really Worth What You Think? | Gregory Kovsky

Is Your Business Really Worth What You Think? | Gregory Kovsky

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What makes a business valuable? And how do you know when it's time to walk away?

In this episode of How to Ride a Roller Coaster, David Ezell sits down with Gregory Kovsky, President and CEO of International Business Associates (IBA), a business brokerage firm with more than 4,400 transactions in its history.

With over 300 business sales personally facilitated, Gregory has seen what separates businesses that thrive, scale, and sell from those that struggle to move beyond their founders.

Together, they explore the realities of entrepreneurship, the challenges of letting go, and why building a successful business doesn't always mean building a valuable one.

In this episode:

  • Why being great at starting a business doesn't mean you're the right person to scale it

  • The hidden risks of building a company that depends entirely on you

  • How to recognize when it's time to sell

  • Why some entrepreneurs wait too long to exit

  • The financial mistakes that can cost owners hundreds of thousands of dollars

  • What business owners can do today to build long-term value

Whether you're building your first business, scaling an existing company, or considering your next chapter, this conversation offers a fresh perspective on what it really means to create something valuable.

Connect with Gregory Kovsky:
International Business Associates: https://www.ibainc.com

How to Ride a Roller Coaster explores the challenges, decisions, and lessons that shape the entrepreneurial journey.

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