What happens when a physician trades the operating room for the business side of medicine? In this episode of Inside the Practice, hosts Olivia Wolf and Matt Shortt welcome Dr. Bruce Gomberg, orthopedic surgeon and the newest member of the KZA consulting team, to explore his unconventional career journey and passion for helping physicians navigate the increasingly complex business of healthcare.

Together, they discuss the gaps in physician education around coding, reimbursement, and revenue cycle management, along with the importance of understanding payer requirements and preventing avoidable denials. The conversation also explores the different mindsets required for clinical practice and business leadership, and why sustainable practice management requires physicians to think beyond immediate solutions.

From navigating payer relationships to learning when to slow down and evaluate the bigger picture, this episode offers a physician's perspective on bridging the gap between clinical expertise and business operations—and building practices that can thrive for the long term.

AI is rapidly changing medical practice operations—but adopting the latest technology requires more than simply choosing a new tool. In this episode of Inside the Practice, Olivia Wolf and Matt Shortt are joined by Zach Ruhl and Eric Lau of Maia for a conversation about the evolving role of AI in medical coding, clinical documentation, and revenue cycle management.

Together, they explore the importance of governance, compliance, human oversight, and thoughtful implementation as practices navigate an increasingly crowded AI landscape. The conversation also examines how AI can support—not replace—healthcare professionals by reducing repetitive work, improving accuracy, preserving institutional knowledge, and allowing teams to focus their expertise where it matters most.

For practice leaders wondering how to separate meaningful innovation from the noise, this episode offers a practical look at what responsible AI adoption can—and should—look like in healthcare.

Revenue cycle isn’t just a billing department function—it begins before the patient ever walks through the door and continues until the final balance reaches zero. In this episode of Inside the Practice, hosts Olivia Wolf and Matt Shortt break down revenue cycle as a practice-wide responsibility spanning scheduling, registration, clinical documentation, coding, claims, and collections.

They explore common revenue cycle myths, the importance of identifying the root causes behind denials and revenue leakage, and why front-end training and patient experience matter more than many practices realize. The conversation also looks ahead at AI, payer-driven automatic down-coding, revenue integrity, and the need for practices to understand their payer contracts and advocate for appropriate reimbursement.

The takeaway: a strong revenue cycle requires more than a strong billing team. It takes informed leadership, clear ownership, good data, the right technology, and an organization-wide commitment to getting the process right from the start.