In this episode of Inside the Collective, Brad Amos sits down with Rene Huey-Lipton, a strategist who spent 25 years in senior roles at advertising agencies and consultancies including GSD&M, BrainJuicer and Sparks & Honey, and who now works as a fractional chief strategy officer while building infrastructure for what she calls the women's economy.

Rene explains why she stopped trying to fix the system she came up in, and what changed once she started doing the arithmetic instead. She talks about the difference between a network and an economy, why she refuses the language of empowerment and movements, and how a single question from another woman sent her from big-picture theory to building a barcode scanner. She is also sharp on the advertising side of it: why real culture should rattle your bones, how good ideas get watered down until they are noise, and what a fractional strategy leader can say in a room that a permanent one never could.

A conversation about building a parallel system instead of asking the old one for permission.
Inside the Collective is a podcast from The Carrot Collective, exploring the thinking behind how people work.

In this episode of Inside the Collective, Brad Amos sits down with Serene Lee, founder of Eneres Collective and a partner at The Carrot Collective, who has spent nearly three decades building commercial partnerships across Asia Pacific.

Serene talks about the listening rule she learned early and still repeats to herself before every meeting, why she turns down brands that want a quick sale, and the deal that came with an offer of under-the-table money big enough to make her year. She unpacks what people get wrong when they treat Asia Pacific as one market, what fourteen years at Forbes Asia and a commercial leadership role at VICE Media taught her about relevance, and why leaving corporate media to run her own business meant working harder, not less. She also explains why she refers work away to people better placed to do it, and how that tends to come back.

A conversation about listening as a commercial skill, and what it costs to hold your line.

Inside the Collective is a podcast from The Carrot Collective, exploring the thinking behind how people work.

In this episode of Inside the Collective, Brad Amos sits down with Emma Eichbaum, a researcher and strategist with close to two decades of experience across APAC, including 13 years at Kantar working in New Zealand, Thailand and Singapore, and now founder of Oak Tree Insights and Consulting.

They talk about the real difference between research that's rigorous and research that's useful, why she stayed deliberately industry-agnostic instead of specialising, and where AI genuinely helps versus where it flattens insight into averages. Emma also shares what it's like watching organisations ignore evidence that points clearly in one direction, and how her read on a market changes depending on which country she's physically standing in.

A conversation about what it actually takes to turn data into a decision someone will act on.

Inside the Collective is a podcast from The Carrot Collective, exploring the thinking behind how people work.