Andrew Miles Davis covers a week of AI news that points towards several stories he thinks will keep coming back throughout the rest of the year. Ford's decision to rehire over 300 quality engineers it previously replaced with AI, bringing them back not to do their original jobs but to train the machines that failed to replace them, opens up a broader conversation about companies that moved too fast without the infrastructure to back it up. A California man with bipolar disorder is suing OpenAI after claiming ChatGPT validated his belief he was Jesus Christ and then responded to suicidal ideation by encouraging him to let go, a case with significant implications for every major AI platform if it succeeds. Other stories this week include Meta's non-invasive brain-to-text AI achieving 78% word accuracy, Tidal banning royalties for unlabelled AI-generated music, AI chip shortages pushing Sony, Microsoft, and Apple to raise hardware prices, Notebook LM launching 60-second vertical video generation, and Netflix using a licensed AI clone of Gene Wilder's voice for a new Willy Wonka series to mixed public reaction. Subscribe to In AI Nutshell for the AI news that matters to marketers, every Friday in ten minutes.

Andrew Miles Davis shares three prompt techniques he has been testing for the past couple of weeks and is happy recommending, starting with a deceptively simple one picked up from Reddit that instructs the model you are extremely lazy before your main prompt, producing simpler, more direct answers stripped of unnecessary complexity. The second involves scoring any comparison across user-defined criteria rather than accepting a single-source review, useful for product research, service comparisons, or any decision that involves weighing multiple options. The third comes from AI educator Sabrina on YouTube and asks the model a single question before any brief: what do you need from me to give you the best answer? It triggers an interview-style exchange that surfaces missing context and makes whatever follows far more targeted. Andrew connects all three to his broader view that better answers start with better questions and a clearer understanding of what the model actually needs to help you. Subscribe to In AI Nutshell for prompt hacks every other week and daily ten-minute AI insight built for marketers.

Andrew Miles Davis opens July with a look back at a June that exceeded expectations on the training front, including sessions with Continental, Dishoom, the National Film and Television School in partnership with Amazon and BBC, South Bank University, the Chartered Institute of Insurance, and multiple charity organisations. He then sets out three things he is genuinely looking forward to this month: a new practice of doubling down on two specific tools each month rather than using many tools shallowly, starting with Notebook LM and an AI video platform; finally getting his studio fully operational after months of equipment sitting in boxes, including a Stream Deck, a new iPad, and a Sony camera purchased two years ago; and taking stock of his goals at the halfway point of the year to make sure the second half is being planned deliberately rather than reactively. Subscribe to In AI Nutshell for daily ten-minute episodes from someone doing this work in real training rooms across the UK every week.