Episode 52 If You Build It, Will They Click? The Behavioral Science of Digital Government

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Episode 52 If You Build It, Will They Click? The Behavioral Science of Digital Government

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Nearly 40% of users report difficulty navigating government websites. So why do well-built digital services still lose users? This episode explores how behavioral science can help governments close the “last mile” between making services available and getting people to actually use them. Through Behavioral User Journey Mapping, COM-B, and examples from countries including Brazil, South Korea, Moldova, and Singapore, we examine how reducing friction, building trust, and simplifying choices can improve digital service uptake. Generated with AI using wondercraft.ai and guided by our experts. Read more at https://documents.worldbank.org/en/publication/documents-reports/documentdetail/099070626083570756

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Episode 52 If You Build It, Will They Click? The Behavioral Science of Digital Government

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Episode 52 If You Build It, Will They Click? The Behavioral Science of Digital Government

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