Cover of If It Is To Be, It Is Up To Me

If It Is To Be, It Is Up To Me

If It Is To Be, It Is Up To Me

By: Briight Studios
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Steve built the business. Made the money. And still lost the plot.

If It Is To Be, It Is Up To Me is author and coach, Steve Bennett’s podcast for successful business owners and leaders asking what comes after achievement, and what it really takes to live well while carrying the pressures of business.

Drawing on his own struggles, both while building and after exiting the £20m business he created, Steve and his guests have honest conversations about identity, pressure, relationships, purpose and the real cost of success.

It’s about building a bigger life, not just a bigger business.

Copyright 2026 All rights reserved.
Economics Management Management & Leadership Personal Development Personal Success
Episodes
  • Why Successful People Struggle to Ask For Help || Hypnotherapist Eniko Joins Steve Bennett
    22 Oct 2026

    “Your life does not have to tiptoe around you.”

    Eniko is a hypnotherapist, psychotherapist and business owner who has spent years helping people understand their minds, challenge their beliefs and change the way they respond to life's difficulties.

    But when it came to growing her own business, even Eniko recognised the value of asking for help.

    That's where Steve came into her story.

    Having experienced hypnotherapy himself during one of the most challenging periods of his life, Steve understands how difficult it can be to admit you need support. When Eniko approached him for business coaching, they discovered just how much personal development and business growth have in common.

    In this episode of If It Is To Be, It Is Up To Me, Steve and Eniko explore why asking for help can feel like weakness, how our past experiences shape our behaviour, the importance of taking responsibility for our emotional triggers and why changing our perspective can change our future.

    They also tackle one of the biggest questions behind the podcast:

    Does success really have to come at a cost?

    Eniko's journey is another example of the work Steve now does with business owners: drawing on his own experience of building and exiting a £20m business to bring perspective, structure and accountability when it's difficult to find those things yourself.

    If you're interested in working with Steve, find out more here: https://ascendcoaching.co.uk/

    If It Is To Be, It Is Up To Me is Steve Bennett's podcast about business, life, pressure, purpose and the real cost of success.

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    24 min
  • No One Prepares You for What Running a Business Really Takes || If It Is To Be, It Is Up To Me
    1 Oct 2026

    "It does take your life over.”

    The business had become 24/7. The more it grew, the greater the pressure became, and when you’re right in the middle of it, it becomes incredibly difficult to see clearly what’s happening around you.

    That’s where Steve came back into Nigel’s story.

    Nigel says he was struggling with structure, goals and knowing how to take the business to its next stage. Working with Steve helped him put things into perspective, create more clarity around where he wanted to go and introduce the discipline and accountability needed to move forward.

    In this episode of If It Is To Be, It Is Up To Me, Steve and Nigel talk honestly about business pressure, delegation, resilience, self-belief and why success can come with a much greater personal cost than most people expect.

    They also get into one of the biggest questions behind the podcast: What does success actually cost you?

    Nigel’s journey is another example of the work Steve now does with business owners: using his own experience of building and exiting a £20m business to bring perspective, structure and accountability when it’s difficult to find those things yourself.

    If you’re interested in working with Steve, find out more here: https://ascendcoaching.co.uk/

    If It Is To Be, It Is Up To Me is Steve Bennett’s podcast about business, life, pressure, purpose and the real cost of success. Subscribe and follow for new episodes.

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    23 min
  • From an Idea to a Coaching Brand Built to Scale | Steve Bennett’s If It Is To Be, It Is Up To Me
    17 Sep 2026

    Steve Bennett had the experience, the story and the coaching framework. What he needed next was a way to turn that into something that could reach more business owners.

    That’s where Mark came in.

    “In order to move forward, you’ve got to accept change.”

    With more than 25 years in technology, alongside his own experience of running businesses, Mark has played a major role in helping Steve develop Ascend and bring the Elevate and Conquer programme to life.

    In this episode of If It Is To Be, It Is Up To Me, Steve and Mark look back at that journey. From the early conversations about getting Steve’s coaching online, to building the systems, automation and customer journey needed to create something that can grow.

    They talk about why growth requires investment, why so many business owners resist change, and why progress often comes from making small improvements consistently rather than trying to transform everything overnight.

    For Steve, the goal has always been bigger than simply creating an online coaching programme. It’s about taking the lessons he learned building and exiting his own £20m business, alongside everything he learned rebuilding his own life afterwards, and using that experience to help other business owners move forward with more clarity.

    The conversation also looks at what comes next for Steve and Ascend. Building authority, growing the brand, public speaking, creating consistent content and making sure that when business owners need help, Steve Bennett is one of the people they think of.

    And, as with every episode, they get underneath the business too.

    Talking honestly about resilience, relationships, sacrifice and the personal cost that can come with building something of your own.

    If It Is To Be, It Is Up To Me is Steve Bennett’s podcast about business, life, pressure, purpose and the real cost of success.

    Subscribe and follow for new episodes every two weeks.

    If you're interested in working with Steve, find more information here: https://ascendcoaching.co.uk/

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    30 min
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