If I had to start my photography business over from zero, these are the marketing strategies I would focus on first.

In this episode of The Work We Keep, Kayla shares how she would build a photography business today using SEO, AI search optimization, social media marketing, strategic networking, styled shoots, local partnerships, email marketing, and word-of-mouth referrals. From working with an SEO specialist to help your photography website rank on Google and appear in AI-driven searches, to building brand advocates, connecting with your ideal clients locally, and growing an email list you actually own, this episode is a practical roadmap for photographers and creative entrepreneurs who want to get found by the right people.

If you're a photographer trying to book more clients, grow your local business, improve your photography SEO, or build a marketing strategy that doesn't rely entirely on Instagram, this episode is for you.

RESOURCES MENTIONED IN THIS EPISODE

PLANN

My go-to social media planning and scheduling tool for organizing content and staying consistent across platforms.

https://www.plannthat.com/

Flodesk

What I use to build my email list, create opt-ins, and send newsletters that keep my business top of mind.

https://flodesk.com/c/HD4ZNM

Picture Perfect Rankings / Melissa Arlena

SEO support specifically for photographers to help optimize your website, improve Google visibility, and get found by the people already searching for what you offer.

https://pictureperfectrankings.com/done-for-you-seo/

Learn more about Kayla and her photography business at: https://kaylamariphoto.com/

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