Cover of Business Battles & Industry Insights: Chats

Business Battles & Industry Insights: Chats

Business Battles & Industry Insights: Chats

By: Steffan from Revo® Packaging
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Business Battles & Industry Insights: Chats are about connecting with professionals in the packaging space across any of its many touch points. We talk to designers, brand owners, contract manufacturers, universities, consultants, and compliance experts about the hard road and insights throughout their individual journeys and how it all makes sense today.

© 2026 Business Battles & Industry Insights: Chats Economics Leadership Management & Leadership
Episodes
  • Business Battles & Industry Insight: Soraya King from Preflight Creative

    Business Battles & Industry Insight: Soraya King from Preflight Creative
    28 Oct 2026
    Soraya King started Preflight Creative to help ambitious product founders and entrepreneurs launch, scale and dominate the shelf. They've helped clients achieve success at Costco, New Zealand Supermarket Chains, Mitre 10, and The Warehouse, to name a few.We dive deep into all things packaging, both pre and post-print, the impact of AI and its place in our industry, as well as picking apart simple strategies you can add to your approach to getting on the shelf.Chapters:00:00 - 00:30 Intro00:31 - 02:17 Career trajectory02:18 - 05:34 Making the move to start Preflight Creative05:35 - 09:20 The competitive edge09:21 - 11:07 Common mistakes people make11:08 - 13:17 The creative process13:18 - 14:25 Realistic expectations14:26 - 16:12 Retail and print experience insights16:13 - 18:29 Standing out against the big corporate brands18:30 - 21:13 Picking up a new brief21:14 - 25:55 What excites Soraya in the early days of a project25:56 - 29:25 What brands get wrong29:26 - 35:31 The "drunk granny" test and what's working35:32 - 37:19 Calling it out37:20 - 39:28 Design trends or phases that should disappear 39:29 - 42:17 Strong design opinion42:18 - 43:59 More people to challenge the norm44:00 - 45:11 Fast change in packaging design45:12 - 52:57 AI52:58 - 55:51 How packaging and brand will change in five years55:52 - 56:50 Advice to new brands and founders56:51 - 1:01:23 Things to not compromise on1:00:24 - 1:03:23 The most rewarding part of the journey1:03:24 - 1:04:33 The FMCG space1:04:34 - 1:06:33 Mentoring and being mentored1:06:34 - 1:07:48 One thing to take away from this chatRevo® Packagingwww.revopackaging.com@revopackaging
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    1 hr and 8 min
  • Business Battles & Industry Insight: Mike Cunningham from Connect APAC

    Business Battles & Industry Insight: Mike Cunningham from Connect APAC
    17 Aug 2026
    Mike Cunningham is a specialist packaging recruiter connecting businesses with the best across business development, portfolio sales, and technical roles.We dive deep into how Mike ended up in Australia, his humble beginnings packing onions, and the way he helps both the business and the employee in the hiring process.Chapters:00:00 - 04:43 Introduction04:44 - 06:13 Landing in the industry06:14 - 10:05 How he ended up in Australia from the other side of the world10:06 - 12:25 What Mike helps clients with12:26 - 16:17 What roles and industries he deals with16:18 - 23:06 Trends and challenges for businesses hiring in the packaging space23:07 - 25:30 What businesses are looking for beyond experience25:31 - 27:44 What makes a candidate stand out27:45 - 32:55 Flexibility, purpose, salary, culture, progression32:56 - 37:29 Skills more valuable now than before37:30 - 40:58 How do we develop the next generation40:59 - 43:20 Watch this if you're struggling to hire43:21 - 44:48 What companies get wrong when hiring44:49 - 46:01 How to build a long career in the industry46:02 - 47:21 Skills and experience that are underestimated47:22 - 48:11 Where the talent pool is headed48:12 - 49:14 Five years from now49:15 - 51:14 What excites Mike about the future51:15 - 51:36 Connect with Mike51:37 - 53:17 One piece of advice for every packaging business53:18 - 53:24 OutroConnect with Mike:mike@connectapac.com.auhttps://www.connectapac.com.au/Revo® Packagingwww.revopackaging.com@revopackaging
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    53 min
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