In Session with Saveida Sethi: On Wellness Event Marketing, Being Seen & the Capacity to Grow
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Narrated by:
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In this In Session episode of The Alchemy of Success, Trinity Rose, Integrative Business Strategist & Fractional CXO, is joined by therapeutic astrologer Gabrielle Perez and intuitive and certified hypnotherapist Shannon Kim to work through a business challenge with Saveida Sethi, an Ayurvedic chef, health counselor, and co-creator of Botanical Balance Events.
In Session episodes are real-time working conversations in which a guest brings a challenge they are currently navigating. Trinity offers strategic business and marketing guidance, Gabrielle explores the guest's astrological chart in relation to their business, and Shannon brings her intuition and understanding of subconscious patterns and nervous system regulation. Together, they consider both the practical decisions and the internal dynamics shaping the business.
Saveida creates wellness retreats centered on Ayurvedic food, movement, and connection. As she prepares to open a dedicated kitchen and retreat space, she is looking for a more consistent way to fill her events without each one becoming an undertaking. The conversation moves through brand messaging, audience building, and choosing marketing channels that align with her team's strengths and resources. Alongside the strategy, the session explores visibility, people-pleasing, and the boundaries needed to remain present for both business and family.
In this episode, we explore:
- The In Session approach to working through a current business challenge
- Building awareness for a wellness business beyond individual event promotions
- Creating a dedicated space for Ayurvedic cooking, retreats, and community
- Gabrielle's interpretation of astrological timing, visibility, and collaboration
- People-pleasing and communicating availability to family before an event
- Embodied branding and the relationship between values, imagery, and emotional connection
- Clarifying a brand's differentiator and creating consistency across platforms
- Choosing marketing channels based on audience, resources, and strengths
- The discomfort of becoming more visible as a founder
- Partnerships and collaborations as a foundation for audience building
- Nourishment, service, and the deeper purpose behind Saveida's work
Key Frameworks
- Integrated business guidance through strategy, astrology, and subconscious awareness
- Embodied branding and values-led messaging
- Marketing channel selection based on audience, resources, and strengths
- Community building through aligned partnerships
- Authentic boundaries and nervous system capacity
Guests
Saveida Sethi | Ayurvedic Chef & Health Counselor
Botanical Balance Events: Events & Information
Instagram: @saveida_ayurveda | @botanicalbalanceevents
In Session Guides
Gabrielle Perez | Therapeutic Astrologer
Website: luminousastrology.com
Shannon Kim | Intuitive & Certified Hypnotherapist
Website: shannonkim.com
Instagram: @selflovebyshannonkim
Host Info
Trinity Rose | Integrative Business Strategist & Fractional CXO
Website: illumeconsultingstudio.com
Instagram: @illumeconsultingstudio
Produced By
Quentin Self
Executive Produced by Alicia Liu
Resources Mentioned
- Botanical Balance Events
- Self Love Tea by Shannon Kim
- Donald Miller's StoryBrand framework
- Simon Sinek's work on finding your why
- José Andrés
- Anima Mundi