The one About Short Video Storytelling, The UK and Meta Settlement and Back To The Future - TG136

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:07:05 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:19:37 Content Spotlights

ROGER: Mastering the Art of Short-Form Video Storytelling on Social Platforms – onadvertising.com: https://onadvertising.com/short-form-video-storytelling-social-platforms/

PASCAL: What the Meta settlement means for the UK, and other questions after the deal by Imran Rahman-Jones, Technology Reporter for BBC.co.uk

https://www.bbc.co.uk/news/articles/cg49q4xydq0o

00:39:37 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:48:27 Marketing Tech and Apps

ROGER: It’s all about taking raw ideas and automatically structure them into classic copywriting formulas like PAS and AIDA.

Jasper AI: https://www.jasper.ai/

Copy AI: https://www.copy.ai/

PASCAL: It’s all about liking data again!

https://peoplealsoasked.com/ Discover what your audience is actually asking on Google, map it into clusters, and move from research to published content much faster.

https://sitekit.withgoogle.com/ The official free WordPress plugin that connects your website to key Google tools and displays performance data directly inside your WordPress dashboard.

00:57:02 Film Marketing

BACK TO THE FUTURE (1985)

Director: Robert Zemeckis

Writer: Bob Gale and Robert Zemeckis

Stars: Michael J. Fox, Christopher Lloyd, Leah Thompson, Crispin Glover, Tom Wilson, Claudia Wells.

We return to Back to the Future to celebrate its 41st Anniversary, revisiting the marketing of the film and also review Pascal’s Anniversary Screening in Newcastle, UK.

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.

Every week we'll bring you the following segments.

• In the News.
• Content Spotlight
• This Week in History
• Marketing Tech and Apps
• Film Marketing

Please subscribe and leave comments and suggestions in the usual places.

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?

Pascal Fintoni: https://pascalfintoni.com/

Roger Edwards: https://rogeredwards.co.uk/services/