You work hard. You deliver results. You go above and beyond.

But what if no one knows the impact you're creating?

In Episode #54 of Bounce Back in Business & Life, Frank Zaccari sits down with Trisha Stetzel, 3x #1 bestselling author. Her latest book Visibility ≠ Vanity, challenges the belief that great work speaks for itself.

After eight years in the U.S. Navy and nearly a decade with IBM, Trisha discovered that working harder wasn't enough. The breakthrough came when she stopped talking about effort and started communicating impact, outcomes, and value.

Visibility isn't bragging. It's making sure people understand the difference you're making.

Frank and Trisha discuss why high performers get overlooked, how working harder can lead to burnout, how to turn accomplishments into measurable impact statements, and what leaders can do to recognize and retain talented people before they leave.

Trisha also shares the journey behind Visibility ≠ Vanity and why she eventually had to follow her own advice and put herself, and her message, out there.

Great work matters. But if no one knows the value you're creating, great work may not be enough.

🎙️ Bounce Back in Business & Life — Episode #54
Visibility ≠ Vanity: Why Great Work Isn't Enough
Guest: Trisha Stetzel, 3x #1 Bestselling Author

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