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The Creative Genome

The Creative Genome

By: Alison.ai
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The Creative Genome is the official podcast of Alison.ai, the creative intelligence platform helping the world's top marketers turn data into winning ads. Each episode unpacks what really makes creatives perform: predictive scoring, competitive benchmarks, AI-driven video generation, and industry and platform specific frameworks. Join us for conversations with creative, media, and data leaders across eCommerce, gaming, finance, B2B, fashion, and beyond as we decode the science behind creatives that drive measurable ROAS.Alison.ai
Episodes
  • Black Friday's Most Tired Visual Isn't a Product

    Black Friday's Most Tired Visual Isn't a Product
    28 Oct 2026

    The most fatigued creative this Black Friday season isn't a product type. It's a color scheme. Red, black and "% OFF" starbursts now fill the early-access feed so completely that shoppers scroll past them as background.


    In this episode of The Creative Genome, we break down the October Alison.ai Creative Intelligence Report on Black Friday and holiday retail on Meta:


    Basket math: why a running total in dollars beats a percentage badge.

    The giver's dilemma: opening on the buyer's problem, not the product.

    The quiet frame: standing out by turning the volume down.

    The named gift grid: labeling products by person, not category.

    The timing switch: when countdown urgency stops costing you and starts working.


    The figures discussed are directional estimates for planning.


    Read the full report on the Alison.ai blog: https://alison.ai/resources/blog/alison-ai-creative-intelligence-report-black-friday-holiday-retail

    Book a demo: https://alison.ai/book-a-demo
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    7 min
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