S2 🎙️Episode 12 — Everybody Bought Early. So Why Are We Still in Peak Season?
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S2 🎙️Episode 12 — Everybody Bought Early. So Why Are We Still in Peak Season?
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Peak season used to be something you could plan around.
Now? Not so much.
In this episode of Holding the Line: Logistics at a Crossroads, Gia looks at how frontloading, tariff concerns, inventory timing, vessel delays, and changing demand patterns are reshaping the traditional shipping calendar.
When companies all try to avoid disruption by moving freight early, they can end up creating a new kind of peak.
We’re talking forecasting, the bullwhip effect, vessel bunching, warehouse capacity, transportation planning, and why historical data only tells part of the story when the environment keeps changing.
Sometimes the volume did not actually increase.
Sometimes tomorrow’s freight just showed up today.
This week’s question: Is your organization planning based on actual demand—or on a calendar the supply chain stopped following a long time ago?
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