What happens when one unexpected moment makes you question everything you thought you knew about skincare?

In this episode of Haute Hustle, Jeneth Blackert and Lyanca Reyna sit down with Natalie Novak, Founder and CEO of KPS Essentials, to talk about the experience that completely changed the direction of her life and career.

After an earthquake in California, Natalie discovered that skincare products from shattered bottles had damaged the carpet beneath them.

That moment raised a much bigger question:

If those products could damage carpet, what exactly were people putting on their skin every day?

That question launched Natalie into a decades-long exploration of clean beauty, organic skincare, food-grade ingredients, plant-based formulations, and a very different way of thinking about skin health.

Natalie shares how she moved from working within the traditional beauty industry to becoming an aesthetician, master organic gardener, entrepreneur, and ultimately the founder of KPS Essentials.

✨ The earthquake experience that changed Natalie’s perspective on skincare ✨ Why she began questioning conventional beauty ingredients ✨ What “food-grade skincare” means to her and her brand ✨ The relationship between plants, soil quality, and ingredient quality ✨ How KPS Essentials approaches ingredient sourcing and formulation ✨ Why Natalie views skincare as nourishment rather than simply cosmetics ✨ Her journey from the traditional beauty industry into clean and organic skincare ✨ Building a company around kindness, conscious business, and ingredient transparency ✨ How one unexpected experience can redirect an entire career

Natalie also shares how her background in aesthetics and gardening influenced the philosophy behind KPS Essentials and why she became so focused on organic, food-grade, and wild-gathered ingredients.

If you’ve ever looked at the label on a skincare product and wondered what you’re actually putting on your body, this conversation offers a different perspective on beauty, ingredients, and the choices we make every day.

It’s also a story about following the question that won’t leave you alone—and allowing it to lead you somewhere completely new.

Natalie Novak is the Founder and CEO of KPS Essentials. Her work combines decades of experience in aesthetics with an approach to skincare centered around organic, food-grade, and wild-gathered ingredients, conscious sourcing, and plant-based formulations.

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