On this episode of the STL Bucket List Show, we sit down with Sean Hamlin, co-founder of VHS Group and Race Haus, to break down how a home services and technology company unexpectedly evolved into one of the most exciting new motorsports experiences in St. Louis.

Sean shares how VHS Group began with smart home installations, home theaters, and custom tech builds before expanding into golf simulators—and eventually stumbling into the idea that would become Race Haus after a client requested a custom racing simulator setup. That single project quickly snowballed into a fully immersive racing lounge in Webster Groves, where guests can compete on professional-grade simulators, experience real racing dynamics, and build a growing community around motorsports.

He walks through the early days of experimentation, the rapid viral growth on social media, and how Saint Louis embraced the concept far faster than expected. From weekends packed with high-end cars outside the building to competitive leagues forming inside, Race Haus has quickly become a destination for both casual fans and serious racing enthusiasts.

The conversation also dives into what it’s like building multiple businesses at once—balancing leadership, family life, a full-time career, and entrepreneurship—plus the importance of building the right team, embracing technology, and learning when to step back and let systems scale.

From smart homes to simulators, from local experiments to national ambitions, this episode is about turning passion, technology, and community into a completely new kind of entertainment business.

They discuss:

- Building VHS Group and smart home technology services
- The origins of Race Haus and the first simulator build
- Golf simulators and early tech innovation
- Creating an immersive racing experience in Webster Groves
- Viral growth and St. Louis car community support
- Scaling multiple businesses simultaneously
- Leadership, burnout, and entrepreneurial discipline
- The role of AI, automation, and technology in growth
- Building leagues and competitive racing experiences
- Expansion plans and the future of Race Haus
- Creating a new entertainment category in St. Louis


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📍 Recorded at Bucket List Podcast Studio, St. Louis, MO